Assvertising: We’re Not All Cowboys Edition

Part wev in an ongoing series…

Last summer, I wrote about a couple of commercials—one from TGI Friday’s and one from Burger King—that associated eating shitty food with manliness. In the TGI Friday’s advert, a guy excited about his broccoli gets the “What are you—some kind of fag?!” look from his three dining companions, compelling him to stab a sausage and lifting it to his pals’ triumphant cheers that he’s a fag no more. You know, because he’s about to eat some sausage. The Burger King advert was the now-famous “I Am Man” commercial, in which a guy dining with his girlfriend throws down his fork and jumps up into a song-and-dance routine, braying about how he’s not going to eat “chick food” anymore, then joins a chorus of men rioting in the streets, unfurling banners declaring their manliness, and eating ginormous burgers.

I said at the time: “I love the message here. It’s manly to eat meat—but not just any old meat; specifically the heart-stopping, artery-clogging beef served up by fast food and chain restaurants. It’s girly to eat vegetables and be healthy. Trying to save men from heart disease is just another part of the radical feminist agenda to ‘feminize’ society. Damn women—if it weren’t for the mothers, girlfriends, and wives who try to get them to eat healthy, men would never have to subjected to the horror of broccoli! Damn henpecked hubbies and faggots—real men stuff their faces full of shit to prove how manly they are!”

Meh.

This year, we’re getting a variation on that theme, as burgers are shown to be so manly that they’re turning women into men!

The first example of this trend I saw a few months ago was a Dairy Queen advert for their “Chili Meltdown,” in which a couple is sitting on the couch watching TV and the girl requests a bite of the guy’s sandwich. (First bit of interesting commentary on what is “male” and “female” food here, as the guy’s full-mouthed response is “Really?” and the girl has to assure him she actually wants a bite.) Immediately after taking a bite, the girl slouches back on the couch, sticks her hand down her pants Al Bundy-style, and offers her index finger to her beau: “Dude, pull my finger.” Then comes the voiceover: “It’ll make a man out of you.”

At Shakes Manor, the resident man is none too pleased with that commercial, either. “What?” I asked him. “You don’t consider the ol’ pull-my-finger gag a defining tenet of manhood?” He muttered something that contained “fooking” and “wankers.” I took that as a “no.”

Burger King, apparently determined to be always on the cutting edge of fucking aggravating me, has followed suit with their own line of adverts for their “Western Whopper,” which is meant to “Bring out your inner cowboy, Cowboy.” Proof of its efficacy in inducing said inner cowboy is the outer moustache that appears on the face of everyone who eats it. Including women. And dogs.

Much like the Hyundai ad, this advert’s sin is in making the male universal. If the commercial had only dudes in it, and their “inner cowboys” came out, with a companion piece of gals whose “inner cowgirls” came out, that would be fine. Or, they could have used the word which specifically means either a cowboy or cowgirl: cowpoke. But…nope.

In fact, Burger King has an advert for the “Western Whopper” that does feature exclusively women—sorority girls, to be exact—and the tagline is still “Bring out your inner cowboy, Cowboy.”

(Don’t even get me started on the rest of the content in that piece of shit ad.)

This issue is one of those that tends to get a lot of eye-rolling, a lot of WTF is the BFD? (Especially from men, no discourtesy meant to the men who don’t roll their eyes and tell me to “get over it.”) Well, let me explain WTF the BFD is about making the male universal: Being male isn’t universal.

Treating maleness as universal makes “male” the default, the norm, which makes femaleness the other, and the othering of femaleness is the very foundation upon which the patriarchy is built. He and him and his being default language for humanity, or mankind being an acceptable substitute for humankind—these are the symptoms of a culture which treats male as the standard and female as a lesser variation. This cultural phenomenon quite obviously has far-reaching implications for anyone who does not meet the preferred standard—less freedom, less respect, less opportunity, fewer rights, lower pay, more hurdles, less power. And every single time “men” is used to mean “people,” it reinforces the notion that women are a deviation from the norm. So it needs to be called out every single time, even when it’s a stupid Burger King advert—because that advert’s going to run thousands of times, and each time it’s going to transmit to every person who views it the basic framework of the patriarchy.

I can “get over” the ad. What I can’t get over is the next generation of little girls being slowly but steadily indoctrinated to the concept that they are less than by insidious shit just like this, stuff at which we’re meant to laugh. What I can’t get over is the question: How many things have we laughed at in our lives that in some way conveyed the message men are the norm; women are a lesser deviation?

Because, really—there’s nothing funny about that.

Which is why, once again, I’m not particularly bothered by the thought of being called a humorless feminist for taking issue with these ads. Being Othered isn’t funny. Being Othered can, in fact, feel shitty. That’s probably not particularly compelling to someone whose solution is “get over it,” but that doesn’t especially strike me as a problem with me, if you know what I mean.

One last thing: Often those who exhort me to “get over” one thing or another also assert that the problem is because women like me (i.e. feminists) search out offense, that we deliberately look for things about which to be offended. This contention is patently foolish, and I can think of few things said in dissention to posts like these that more readily make me feel they are being said by a Very Stupid Person. You see, to make that claim, one must also be simultaneously asserting that misogyny is so rare that one is forced to seek out examples. If only. This shit is so fucking pervasive, I have to turn off my brain most of the time and tune out these messages, lest I go mad. If I actually spent my days actively paying attention to every example of misogyny around me, I would be a profoundly unhappy woman. Like, not just bitchy or grumpy, but paralyzingly depressed. I would guess that most women, even feminists, maybe especially feminists, have to go out of their ways to avoid consciously reacting to every bit of misogyny, or they would go quite insane.

I write about the things I can’t not write about. If I wrote about all the things that bothered me, I’d never sleep.

53 Comments

Filed under 01_shakespeares_sister

53 responses to “Assvertising: We’re Not All Cowboys Edition

  1. What I always say is this: “I do not see misogyny everywhere because I am a feminist. I am a feminist because I see misogyny everywhere.”

    You’re right. If we reacted to every fucking thing that is wrong, we would burst into flames. Not enough time in the day for all the blame to get properly allocated.

  2. Jay in Oregon

    In the TGI Friday’s advert, a guy excited about his broccoli gets the “What are you—some kind of fag?!” look from his three dining companions, compelling him to stab a sausage and lifting it to his pals’ triumphant cheers that he’s a fag no more. You know, because he’s about to eat some sausage.

    This odd dichotomy always makes me laugh. It’s also something I don’t understand about these sexist/homophobic types.

    They rail against homosexuality because men should be all into Teh Women. At the same time, they don’t particularly seem to like women; women apparently exist to be baby machines/food preparers/housecleaners/punching bags for men, as needed.

  3. Nothing says “he-man” like a chorus of guys singing a show tune.

  4. Melissa McEwan

    What I always say is this: “I do not see misogyny everywhere because I am a feminist. I am a feminist because I see misogyny everywhere.”

    That’s right. It’s like that post where I wrote about this exchange with Mr. Shakes:

    Mr. S: You knoo, if you weren’t a feminist, this proobably wooldn’t even boother you.

    Me: No, if I weren’t a feminist, it would still bother me, but instead of acknowledging that you’re an indoctrinated member of a patriarchy just like I am, I’d just think you were being a lousy shithead.

    Mr. S [after chewing on that for a moment]: Fook.

    I think it was the first time he understood that feminism isn’t something women use to find problems, but to address them. Feminism doesn’t make me see problems that aren’t there, but it certainly helps me find solutions I otherwise might not.

  5. Ah, Burger King. Proud patron of the only ad for a breakfast sandwich that directly lead to my throwing up in response. It was when they were doing that breakfast sandwich that was like a thousand calories. The ad showed that it had like a gazillion layers of meat, all dripping in grease. I had to gack. I couldn’t help it.

  6. This all reminds me ‘Liss … we need to get up to have some bangers ‘n mash (with Branston Pickle!) or good english breakfast again soon …

    Damn, I’m hungry.

    And I just wanted to agree with what you wrote … I said a ton in the previous threads discussing all this, and I don’t want to be repeating myself. Although I will say one particularly insidious thing about these adverts is the way they are put together AS humourous so that any criticism can be written off as someone with no sense of humour.

    If they openly seriously said “If you don’t eat meat, you’re not a man” then there would be a bit of an outcry (though, I sadly expect, not as much as we may wish unfortunately). However, by placing it within humour it gets around this, as “we’re not supposed to take it seriously” when really what is being couched as silly ISN’T actually the message of “If you don’t eat meat, you’re not a man”, but rather the antics around it. The core message of “man=carnivore” remains not only unchallenged behind a protective layer of ancilatory humour, but also untouched in terms of the import of its message by that humour.

    It’s similar to misogynistic, racist, homophobic, ableist, etc humour wrapped protectively in ACTUAL humour routines.

  7. Silver Owl

    LOL! I think the message is “men are too stupid to know how to feed themselves properly and therefore can be easily convinced to commit suicide.”

    My twin nephews reaction to a couple of these commercials, “Aunt T ever notice how fucking stupid food commercials are?” Me: “As a matter of I have.”

  8. These commercials drive me nuts for probably the same reason Mr. Shakes doesn’t like them.

    They portray all men as being crude, inept, slobs.

    Being male isn’t universal. It also doesn’t mean that you’re an ignorant troglodyte.

    If you look at most TV commercials, they have recurring themes in regard to men:

    1) Men are unable to cook, clean, or take care of their children.
    2) Men only shave, shower, and use grooming products to attract women.
    3) Men love sports, big trucks, and barbecueing.
    4) Men want bigger penises.

    I think it is just as important for feminists (both male and female) to insist on more positive portrayal of male roles, too.

    Let’s have a commercial in which a man raves about a new cleaning product.

    Let’s show a man changing a diaper every now and then.

    Let’s have a man recommend a new hair conditioner to his girlfriend.

    Men mop floors. Men take care of children. Men care about their appearance (other than just the size of their dicks).

    I would probably drop dead from shock if someone made a TV commercial that showed a WOMAN BARBECUEING A STEAK! Can you imagine?!

  9. The DQ ad always bothered me. The “pull my finger” would get any male friend mocked and ridiculed for…well, eternity. It ceased being funny in 8th grade.

    The moustache ad just bothers me for its sheer weirdness. Why does a Rollie Fingers moustache = cowboy? That moustache always said turn-of-the-century stevadore or 1908-world-heavyweight-champion to me.

  10. Personally, if I see people and especially women growing mustaches when they eat a hamburger, I’m going to suggest not eating that hamburger — it’s full of some kind of wonky steroids or hormones you might not want.

  11. Fritz–

    Recognize that all you say is true — and there’s purpose behind it, whether you realize it or not.

    Commercials reinforce the roles we’re supposed to play. Thus men are portrayed as inept in the home, because men aren’t supposed to help in the home, unless it involves a power tool. We’re slovenly because it’s not the job of men to pick up the home — that’s for chicks.

    On the other hand, how many business ads feature a graying white guy calling the shots? About 85% of them. Because that’s what you’re supposed to do. Go to work. Earn money. That’s your place. Know your place.

    I agree with you that good feminists know these ads need to change for everyone involved. If we never see men diapering babies in commercials we’ll never expect men to diaper babies in real life. That’s a slap in the face to all the men who’ve changed their fair share of diapers in life — and all the women who’ve changed more than their fair share.

  12. Really? Those are the ads out there on tv? That makes me triply glad I don’t have tv anymore. My husband and I are going to have the weirdo kids who don’t get some pop culture references, but they will not be as indoctrinated into that shit.

    Well-written response to it. Thanks for taking the time to include videos of the actual ads.

  13. Melissa McEwan

    If we never see men diapering babies in commercials we’ll never expect men to diaper babies in real life.

    I just read a quote from Kevin Costner this weekend on how being a dad to a baby in his 50s is more awesome than when he was younger, because he’s figured out how to wiggle his way out of changing diapers.

  14. I just read a quote from Kevin Costner this weekend on how being a dad to a baby in his 50s is more awesome than when he was younger, because he’s figured out how to wiggle his way out of changing diapers.

    Ha! Oh wait, that’s not funny.

  15. Often those who exhort me to “get over” one thing or another also assert that the problem is because women like me (i.e. feminists) search out offense, that we deliberately look for things about which to be offended.

    I love that you brought this up. I responded today to a similar comment on my blog re: my annoyance with a church pastor. My response was: I have a brain. I’m not going to waste its power by passively agreeing with everything people tell me. Accusing me of unreasonable uppityness is the perfect cop-out for those who wish nobody ever complained about anything.

    Why can’t I just shut up and be positive? Because that never helped anything!

  16. Recognize that all you say is true — and there’s purpose behind it, whether you realize it or not.

    What manufacturers need to recognize is that they’re limiting their markets with this kind of advertising. They also lack the type of creative originality that gets ads noticed.

    I worked in marketing for a hospital. I was the only man in the department. One day, we had a brainstorming session about a print ad for the birth center. Our ad agency had several photos of women holding their new babies. There were a few with a couple, but the woman was always holding the baby.

    I suggested that the use a photo of a man tenderly holding a newborn. My thought was that it would be unexpected and therefore less likely to be overlooked in a magazine.

    I was right. We received many calls (mostly from women) from people who said they were moved to TEARS by the ad. Our ad agency even won an award for the ad.

    The reason the ad was successful should be obvious. Women want their men to be loving, involved fathers.

    !!!!!OMG! We just had an earthquake! The house is rocking back and forth!

  17. I just read a quote from Kevin Costner this weekend on how being a dad to a baby in his 50s is more awesome than when he was younger, because he’s figured out how to wiggle his way out of changing diapers.

    Oh, I don’t know, Jeff. I think if I were stupid enough to have a baby in my 50s, I’d figure out how to wiggle out of diapers too.

    But I’m suffering the Default Person Syndrome today.

    See, I work in an over-air-conditioned office. It is FUCKING FREEZING in here. And I realized yesterday that the reason offices everywhere tolerate this intolerable condition every summer is that men suffer less.

    Mostly, this is because men wear suits, and when they don’t wear suits, they wear shirtsleeves, and they never have bare legs or arms at the office or open-toed shoes. So a 65 degree a/c setting will not make men suffer the way women suffer. Plus men tend to run hotter, and very few men have Reynaud’s Disease (which I have, and which makes you very, very susceptible to cold).

  18. Dan

    Much like the Hyundai ad, this advert’s sin is in making the male universal.

    I know I’m gonna get flamed but I completely see your point about this commercial and it’s insulting statement but I still disagree with you on the Hyudai commercial. I only say that because I went back and forth with JackGoff on the Hyundai ad.

  19. Mostly, this is because men wear suits, and when they don’t wear suits, they wear shirtsleeves…

    Oddly, I once argued that one of the first things feminists should do to eradicate the mysogeny is to ELIMINATE NECKTIES!

    The suit and tie is the uniform of the oppressive patriarchy. This style of clothing serves only to separate men and women.

    Dress codes that force men to wear a suit and tie should be abolished. They are sexist and conformist.

  20. Deborah – menopausal women also like the over-air conditioned office. In our office, the battle over the temp is always between warring factions of women – the ones who are always cold, and the ones who are always warm.

    I am usually on the warm side, but when the AC gets too cold for me, I keep a sweater and a pair of socks at my desk (I like strappy sandals, and sometimes my toes get cold). If you are cold, you can always put another layer on….if you are warm, there is only so much clothing you can take off.

  21. And while I’m on a commenting roll, I also want to point out that (speaking of cowboys) it is California Rodeo (ro DAY o) time in my neck of the woods.

    Last year they participated in the “Tough Enough to Wear Pink” campaign for breast cancer.

    http://www.carodeo.com/toughenough.php

    Pink isn’t typically associated with rough and rugged cowboys and cowgirls. But it will be on Thursday, July 19th of the 97th annual California Salinas Rodeo. The California Salinas Rodeo is joining forces with more than a hundred rodeos across the country that are donning pink this year to raise money for breast cancer treatment and research as part of the Tough Enough To Wear Pink (TETWP) campaign. The campaign kicked off at the Wrangler National Finals Rodeo in Las Vegas in December 2005 and the Professional Rodeo Cowboys Association (PRCA) has encouraged rodeos across the United States to take up the TETWP initiative to help support this worthy cause at a local level.

  22. Melissa McEwan

    but I still disagree with you on the Hyudai commercial

    Then you’re having a serious attack of cognitive dissonance, because they are offensive for the same reason.

  23. Arkades

    I, for one, applaud Burger King’s bravery in finally admitting their food contains powerful hormone-altering and possibly even mutagenic agents. (You’d think that wouldn’t be much of a selling point, but who can predict the wacky tastes of the American consumer?)

  24. Dan

    Then you’re having a serious attack of cognitive dissonance, because they are offensive for the same reason

    Yeah I know, and I would go to my front door and pick up the dead horse I ordred if I was going to subject everyone to my reasons why, but you’ve got me thinking.

  25. Meowser

    If you are cold, you can always put another layer on

    I’ve never found that to be true. I’ve been in 65-degree rooms and worn a damn parka and gloves and heavy socks, and oftentimes my feet and hands and nose just will not warm up. Possibly I have some mild version of Raynaud’s or some kind of thyroid problem that’s subclinical, but no doctors have found anything. I’m just a walking ice cube until it gets hot. (BTW, there are plenty of men who have Raynaud’s too; one famous example is Mets pitcher Tom Glavine. Imagine trying to pitch when you can’t feel your fingertips.)

    Anyway, the real-men-don’t-eat-vegetables thing is certainly nothing new; didn’t Poppy Bush make a big deal of his dislike for broccoli when he was Fearless Leader? But in the midst of all the nannystating, eat-your-veggies-or-die that people get hyped on 24/7 nowadays, it’s especially vexing to see it lain at the feet of emasculating women, especially when the nannystate is pretty clearly run by men.

  26. See, I work in an over-air-conditioned office. It is FUCKING FREEZING in here. And I realized yesterday that the reason offices everywhere tolerate this intolerable condition every summer is that men suffer less.

    Can I just say how much I adore the ‘flash-freeze’ setting for the AC in offices? :)

    I am one of those weird women with a metabolism that pumps out body-heat. Even heavy warmth makes it extremely hard for me to control my body temperature and will end up melting, let alone when things get hot and/or humid.

    To give you an idea, I often open my windows in my bedroom slightly in the middle of winter when the outside temp is wayyyyy below freezing. When it’s cold I can feel comfortable.

  27. pidomon

    Comment Test 3

  28. I’m going out to buy a few dozen votive candles to light and put up in church (note to self: must look up where is closest church) to thank the Almighty God that I don’t have a teevee.

    I started laughing out loud at the description of the guys bursting into a song and dance routine over the sheer ecstasy of eating man-food.

    I really shouldn’t, because I know someone who bought into all that decades ago. (BK just made the ad. The idea’s been around the block a few times.) He ate nothing but meat, the occasional potato, and cokes. He’s pushing 60 now. He has six teeth left in his mouth, and only a couple of the incisors meet. He can still gum hamburger, but steak is now a problem. He has irritable bowel syndrome. He’s over six feet tall and weighs less than 150 lbs. (He was a martial arts champion once. He’s not naturally skinny.) He has arthritis, gout, and a few other things, but you get the picture.

    Remember the old public service ads against smoking? The ones with sallow, toothless derelict, captioned “Smoking is Cool”? I can just see the one for Burger King. “Meat is very Manly.”

  29. amish451

    Up-Front I’ll just say “The Burger King is just plain fucking creepy-weird …..super-size creepy ….offensive to the max…and I would be willing to bet that certain small children leave the room when the ad runs ….

    Demographic …target audience …and all this in less than sixty seconds …get the message out in the allotted time and fuck anyone outside that target who might be offended …evidently the King is suposed to be the joke..and so the target is; crude, rude, inept slob-assholes …???
    Given that the people creating this crap are probably reasonably intelligent, creative persons, I will assume they are working under some heavy restraints ….no excuse for fucking it all up though is it …

  30. NameChanged

    Burger King is on this incredible journey to disgust the nation. This is mild compared to the “Coq Roq” commercials for (gag) Chicken Fries.

    I am trying to think about any sort of pop-culture norm that doesn’t stem from woman as the other. Sadly, my brain is empty.

    And as for BBQ, today Meredith Viera told us that it is ok for women to BBQ. Thank god.

    http://video.msn.com/v/us/msnbc.htm?g=1d82f727-e6ac-4d10-9ae1-02c0f179cc86&f=05&fg=rss

    But we get to grill oysters, an oddly “feminine” food.

  31. nightshift66

    Liss,
    One of the reasons I enjoy coming here is because the POV offered are so different from my own. To the small extent that these commercials even registered with me (I usually watch on DVR and zap commercials), I just thought they were failed tries at humor. Except the DQ commercial, which I perceived as an insult to dudes. It wouldn’t have registered with me that these bits of puffery were seen as misogynistic. So, I thank you for two bits of knowledge I’ve picked up today: the objective effect such commercials have, and how you and many other women perceive them.

  32. Melissa McEwan

    two bits of knowledge I’ve picked up today

    Cool. :)

  33. I just read a quote from Kevin Costner this weekend on how being a dad to a baby in his 50s is more awesome than when he was younger, because he’s figured out how to wiggle his way out of changing diapers.

    I dunno. I figure if you’re still changing the diapers on a 50 year old baby, it’d be getting a tad tedious. For the love of God, toilet train him already.

  34. Melissa McEwan

    Wah wah wah.

  35. But we get to grill oysters, an oddly “feminine” food.

    I don’t know … if they are “rocky-mountain” oysters, you end up feeling DAMN powerfully feminine, especially when chopping :)

    *evil, EVIL grin*

  36. Brian

    I think these ads are just as insulting to men as they are to women. Yes, they make the male universal, but they make the male universal a slovenly bonehead. They do the same thing on shows like According to Jim and Everybody Loves Raymond, the husbands are always idiots who never listen to their smart wives, they learn their lesson after they screw up, then they continue to not pay attention. They show this crap because it makes people laugh, but marriages like that should be seen as dysfunctional.

    I know it will damage a little girl if all she ever sees is women being turned into men, but it also damages a little boy if all he ever sees are men being turned into pigs. We should do something about gender stereotypes for both sexes.

  37. Wah wah wah, indeed.

    I don’t know about banning the suit-and-tie. Probably because I’ve always found it incredibly sexy-looking if done right. But, I wear ties from time to time as well, damn the Avril Lavigne “precedent”. I say: wear what one wants to wear.

  38. Melissa McEwan

    I think these ads are just as insulting to men as they are to women.

    They are insulting to men. I make that point in the post; it’s a point I routinely make, that sexism is almost always bad for men as well as women.

    But they are insulting to men in a different way. All men are the beneficiaries (to one degree or another) of a patriarchy which favors men over women, and that is not undermined by suggestions that men are slovenly. In a very real way, as Jeff points out above, casting men as slovenly in juxtaposition to women is also to reinforce the notion that women are meant exclusively to do the cleaning and caretaking.

  39. Brian

    Wouldn’t it be more effective to attack directly the gender stereotypes of men that perpetuate the patriarchy itself, rather than focus on the gender stereotypes of women? The invisibility and gender transformation of women in these ads isn’t so much an attack on women as it is a symptom of the warped view *men* have of women. If you get rid of the source, the symptoms go away.

  40. Anonymous

    Yeah the BK commercial is stupid and offensive. The most offensive that I’ve seen–the one that makes me want to scream–is for some kind of laundry product. In the first shot two little boys (one white, one black) are having a helluva good time frolicking in the mud. Next shot is of two females, an adult woman and child (both black), bonding over washed clothes in a laundry room. What fun they’re having. Their orgasmic delight is wondrous to behold. That commercial is evil.

  41. I don’t know … if they are “rocky-mountain” oysters, you end up feeling DAMN powerfully feminine, especially when chopping :)

    I think I preferred it when you were recruiting…

  42. Glynda

    I’m sure Kevin Costner’s wife doesn’t change a ton of diapers, either. That’s women’s work that wealthy folk get to pass off to other women.

  43. Arakasi

    When my wife & I were driving through Pennsylvania last Sunday, she saw a billboard with a young, black girl (maybe 6 years old) holding a stethescope up to the chest of a teddy bear. The caption read “Born to be a Nurse”.

    Would they have run the same billboard with the girl replaced by a white boy? Somehow, we both doubted it.

  44. Artaud

    Ok, first of all, Branston Pickle with sausages is just gross. HP sauce all the way!!

    Aside from that, the gf and I were discussing fastfood ads last night. Why do so many companies seem to think that advertising how incredibly sloppy and messy their burgers are is is a genius idea? I just noticed that McDonald’s had started doing it now. Not that I’m a fan of the company, but why would I buy food from them that they almost promise will drip all over me? Weird.

  45. Melissa McEwan

    Wouldn’t it be more effective to attack directly the gender stereotypes of men that perpetuate the patriarchy itself, rather than focus on the gender stereotypes of women?

    LOL! Yeah, great idea. Because men have shown such a willingness to give up their privilege. Gee, why didn’t women ever think of pointing out to men how their bullshit hurts us?

  46. Ok, first of all, Branston Pickle with sausages is just gross. HP sauce all the way!!

    Okay, I think that’s officially a banning offence! ‘Liss, there is punishment called for with this level of blasphemy!

    http://en.wikipedia.org/wiki/Branston_Pickle

    The only thing possibly better than branston pickle with sausages, is Piccalilli!

    http://en.wikipedia.org/wiki/Piccalilli

    Feh, barbarians with their HP sauce ….

  47. Liss- I think Brian has a point. The mythology is that men benefit from sexism. If we could start getting it through some of their ivory skulls that they don’t, it would, at least, broaden the bandwidth of the discussion.

    I don’t think he meant to say that nobody had thought of pointing out that male sexism hurts women. I think he was trying to say that if more men understood how much they lose by sexism, the smarter ones among those still dumb enough to be stuck in that world view might start climbing out of the cesspit. We need as many people out as possible, male or female.

    And the thing is, it’s so damn *easy* to show. I mean, where do men get a better deal: sunny, free money Saudi Arabia? Or foggy, high taxes Denmark?

  48. The ads I truly loathe for the way they portray men are the new Milwaukee’s Best Light ads. Oh. My. God. these things suck.

    No, really: http://www.youtube.com/watch?v=fEg7vJG7vVs

  49. Deanna

    So, the insurance company ad that shows a harried single father trying to look after triplet toddlers (who got his watch flushed down the toilet by one while trying to put the other two to bed), doesn’t air in the US? (Cue narrator – it’s hard to make it on your own, that’s why our insurance company is right for you, blah, blah.)

    It’s not a bad commercial, although the screaming babies does make it hard to listen to.

  50. Melissa McEwan

    I don’t think he meant to say that nobody had thought of pointing out that male sexism hurts women.

    Yes, but I point that out all the time. Including in this post, btw. I’ve written whole posts about just that. If more needs to be written on it than I’m writing, then, hey! – maybe some enlightened dudez could try writing it.

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  53. If you are a girl and you have mustache after eating hamburger for a while, Do you stop eating it? I don’t think it’s a good idea to eat steroid.

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