Everstar just mentioned Shaq’s fat (hatred) camp, err, Shaq’s Big Challenge, in comments, to which Kate introduced us last month, which reminded me that I wanted to post about this promo I saw that just made my skin crawl:
Darn you, Fat Kids! It’s Week Two—and you’re already a huge disappointment to Shaq!
Maybe he would have liked them better when, before he was getting a massive paycheck for shaming them, he was instead getting a massive paycheck for selling them soda pop and junk food.
Kids Love Pepsi!
Pepsi Needs to be EVEN HUGER for Shaq!
Pepsi Helps Shaq’s Be a Better Athlete!
Taco Bell, Bitchez!
Looks like the Hypocrisy Meter has been pegged.