Remember when the Black Eyed Peas used to be cool? If not, it’s probably because, in the four years since Fergie’s been with the band, she’s managed to obliterate all memory of a group who was once progressive and generally awesome.
No longer generally awesome, Fergie now evidently hopes to erase all trace of social responsibility and progressive cred the band once had by selling out to a cheesy-ass clothing line whose craptastic brand will, in the latest product placement scheme, be mentioned in her lyrics.
If everyone has a price, Fergie’s is $4 million.
…Under the deal with Candie’s, a skimpy, teen-oriented clothing line, Fergie will be appearing in TV advertisements and also allowing Candie’s “style advisers” to dress up fans at her shows. On the Candie’s Web site (where the Fergie agenda is endorsed, noting “It’s all about the flossy, flossy”), a video of the Californian singer appears prominently on what they call “C-Tube.”
…An executive at Interscope, Fergie’s record company in Los Angeles, told the Sunday Times of London: “Candie’s will reach teens, but it has no say over exactly what Fergie will sing, or when. Fans might think she is just singing about candy. But it’s got to work in the song. Fergie does not sing jingles.”
No, of course not. Because that would be selling out.