When You Care Enough to Slur the Very Best

As I noted previously, yesterday was Father’s Day, and throughout the land people celebrated in the usual fashion, by buying ties, grilling out, and in the case of Hallmark, attacking gays:

The cover of the Father’s Day card featured a photo of an idyllic, upscale picnic spread: plaid blanket, wicker basket, a bottle of wine and two glasses, a round of bread, a fruit plate. Above the photo, the card read, “Dad, how about a Father’s Day picnic?” The punch line inside: “Too queer? Yeah, I thought so too.”

Now, Hallmark for their part is “truly sorry,” but sorry don’t make the cows come home.  It boggles the mind that in 2007, when gay men and women can get married in at least part of this country, that Hallmark has a culture clueless enough that an attack on gays can be greenlighted, printed, and sent out to stores throughout the land. 

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32 Comments

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32 responses to “When You Care Enough to Slur the Very Best

  1. L

    Nothing says Happy Father’s Day like making a queer joke. Real fathers are manly men.

  2. Melissa McEwan

    It boggles the mind that in 2007, when gay men and women can get married in at least part of this country

    More than that, when lots of gay men are themselves fathers.

  3. Well, nothing says masculinity more than pizza, beer, burgers, sports and homophobia. It is Father’s Day after all.

    All we need now is some vicarious grunting … or are ‘Tool Time’ references too old now?

  4. All we need now is some vicarious grunting … or are ‘Tool Time’ references too old now?

    Yeah. But true homophobic behavior isn’t complete without homoerotic play occuring at the same time. You prove how manly and straight you are by playing with each other’s naked bodies.

  5. larkohio

    Yes, lots of gay men are fathers, and some of them are better fathers than others.

  6. oddjob

    It boggles the mind that in 2007, when gay men and women can get married in at least part of this country, that Hallmark has a culture clueless enough that an attack on gays can be greenlighted, printed, and sent out to stores throughout the land.

    Um, with all due respect, no, it doesn’t. The mainstream greeting card industry has always struck me as being about as swift moving as a glacier. They probably thought it was seriously cool to be using “Too queer?” in the inside of the card.

  7. Yea, try finding a father’s day card for your same sex partner….

  8. Arkades

    Heck, it’s difficult enough just finding a ” From Both of Us” that doesn’t convey (through images or subtext) that the ‘Us’ in question is a hetero couple. I manage somehow to find cards that can plausibly come from both me and my husband, but first it seems as though I have to pick up and put down a dozen or so cards where one of the two cartoon critters is wearing pearls, a hair bow, and/or big eyelashes to let you know She’s The Girl. *Sigh.*

  9. I’m clear on the fact that they’re trying to put down gays. And that’s contemptible.

    But, help me out here, folks. I’m feeling totally retarded, because I don’t get the stupid card. What are they saying? Father’s Day is queer? Whether in its original meaning or its gay meaning, that makes no sense. That the kid sending the card would never go on a picnic because it’s too weird? That makes no sense either. What the hell are they on about?

  10. Arkades

    But, help me out here, folks. I’m feeling totally retarded, because I don’t get the stupid card. What are they saying?

    That the (presumably male?) card-giver feels so warmly toward Dad that he would totally ask Dad out for a classy picnic, if only card-giver weren’t so certain that Dad would regard such a display as unsuitably unmanly.

  11. One good thing to come of this: I suspect that all across the nation there are having a good laugh over this card with their gay fathers, or fathers with their gay sons.

  12. Heck, it’s difficult enough just finding a ” From Both of Us” that doesn’t convey (through images or subtext) that the ‘Us’ in question is a hetero couple.

    Another good greeting card challenge: try finding a Mother’s Day card for your ex.

    I agree that I probably shouldn’t be shocked that greeting card companies haven’t advanced socially past 1977, but I am.

  13. I have it from a very good source that Hallmark has pulled the card and that there will be a “discussion” with the editors about this.

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  16. Vicki

    I generally deal with the “find a card for $anything_interesting” by buying a pretty blank card, and writing “Happy birthday” or other appropriate sentiment inside.

    This isn’t any kind of economic attack on the greeting card industry, of course: they print most of those blank cards. It’s about finding something that I like, and the recipient will like.

    That said, if 200 million Americans started doing this, the market for preprinted anything would be affected.

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  23. A classy picnic is unmanly? Jee-sus. And here I was, thinking privilege was all about doing whatever you wanted. At this rate guys will be stuck in an even more restricted box than gals. Actually, come to think of it … they can’t drive “chick” cars, or wear “chick” clothes, or show “chick” emotions, or …. Hmmm.

  24. oddjob

    A classy picnic is unmanly?

    quixote, consider the context. What’s on the front of the card?

    Ok, now that you’ve considered that, how does this famously – and explicitly romantic – phrase end?

    A loaf of bread, a jug of wine, ……

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