This Woman is Supposed to Disgust You

She’s part of a new Brazilian advertising campaign for low-fat yogurt in which iconic film images are re-imagined with fat women where thin women used to be. Its tagline is: Forget about it. Men’s preference will never change. Fit Light Yogurt.

Talk about backfiring. I wouldn’t mind looking like that woman at all—and it’s not because I’m a fat girl, but because that girl is sexy. And I’ve got this crazy idea in my head that my body should conform to my preference, not “men’s.”

(As if, by the way, all men have the same preference. Once again, I note that it’s not feminists from whom emanates the most man-hating drivel imaginable.)

Anyhow, here are some other women who are supposed to disgust you:

The horror! The horror!

[Via TigTog.]

393 Comments

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393 responses to “This Woman is Supposed to Disgust You

  1. DrNick

    WHERE ARE THESE WOMEN?!?

    WHAT IS THE NAME OF THE AGENCY?!?

    Pardon me, I need to get to Brazil fast. I gots me some wooing to do!

  2. Talk about backfiring. I wouldn’t mind looking like that woman at all—and it’s not because I’m a fat girl, but because that girl is sexy. And I’ve got this crazy idea in my head that my body should conform to my preference, not “men’s.”

    I’m not a man, but ZOMFGWTFFTWBBQQWERTY that girl is dead fucking sexy. And she looks delighted to be naked but for a few strategically placed rose petals. Wow. If we’re supposed to go “Ew ick fat fatty fat fat!” their efforts have backfired. At least for me. And as DrNick (Hi, Doctor Nick!) has shown, I’m not the only one.

    Now I’m going to think about being all sticky and covered in rose petals all afternoon. I’m not sure whether to curse you or thank you. :D

  3. bluefish A

    okay. the woman up top in the retooled american beauty image is effin gorgeous. whatta smile, whatta face and those curves!
    i wouldn’t mind looking like her either.

  4. JoshWatermanMN

    I thought at first glance the first woman on the bed of roses was Margaret Cho. You are right though, she is beautiful. And “Big Marilyn” just looks like she would be a blast to take on a night on the town. She looks fun!

  5. SAP

    This Woman is Supposed to Disgust You

    Really? Well, then, I would consider this ad to be a complete and utter failure.

    Now, if you’ll excuse me, I have to book a flight to Rio.

  6. They all look happy, confident, and not the least bit uncomfortable in their skins. Fuck low-fat yogurt. All hail chili cheese fries!

  7. It goes against my programming to think of women in terms of sexual attraction, but these examples are certainly attractive: they look like they’re having fun — and that’s 90% of attraction to me.

  8. I had another comment all typed up and everything, but I’m not gonna post it.

    On a completely unrelated note, does anyone else think the uber-hot lady in the first photo resembles someone who will remain nameless, but we all know and love?

    FOR HER MIND, OF COURSE.

  9. SAP

    Moira,

    Now I’m going to think about being all sticky and covered in rose petals all afternoon.

    Exactly. My first thought when I saw that photo was, “Mind if I join you?” :D

    I’m not sure whether to curse you or thank you.

    I would opt for the second choice. Profusely.

  10. Humans exist in many different shapes and sizes, just as cats, dogs, horses, and other mammals do. I’ve been thinking about body issues a lot lately, having read Kate’s excellent posts, and I found myself pondering the physiques of my cats. I have four, only a few years apart in age, and they’re all different. Giulia is both big-boned and fat–she’s the plump calico cat you might see posed in front of a fire in luxury ski-resort brochures. Ally is small-boned but full-fleshed, so when you pick her up, you’re surprised how light she is. Maisy is the only one who’s had babies, and she’s also, by far, the smallest-bodied cat–she’s tiny and wiry and light as a feather. Marley, the lone male, is a tank of a cat, with muscle mass and bone mass to spare, plus the beginnings of a tummy (he’s only two); when you lift Marley, you go Holy shit, he weighs a ton.

    All four cats eat exactly the same food and have the same level of activity (which is to say, virtually none whatsoever).

    They’re all the same species. And while they’re possessed of unique personalities, they’re all beautiful, all loved.

    What is this yogurt company’s fucking problem? I can think of several men (and a couple of women) who’d strip off and jump in that rose-petal bath in a heartbeat.

  11. The ads precisely illustrate the the falsity of the premise.

    As for Ms Rose Petals, yowsa.

  12. Allie

    Damn. I have a gf, but these ladies are sooo hot. Thanks for sharing. Maybe we could have a regular “subversive” beauty feature? This made my day even more than the cuteoverload.

  13. suspendedisbelief

    WOW, that American Beauty girl is absolutely gorgeous. I just want to dive in. My poor boyfriend.

    Thanks. Now I feel a lot better about my weight, and I’m going to go buy me some rose petals.

  14. Allie

    Forget about it. Men’s preference will never change. Fit Light Yogurt.

    And P.S. That’s about the dumbest tagline I’ve ever heard.

  15. litbrit hon -

    I am totally with you on this one … between us my roommate and I have three cats, from my tiny little baby who couldn’t put on weight ever, to one of my roommate’s cats, who is LARGE, to the other cat, who is just a mound of muscle for some reason (though he has no athletic ability whatsoever to match that muscle: I swear, that damn cat would manage to fall off a piece of paper).

    They all eat the same food, in pretty much the same amounts from what we can tell.

    Not to mention, I do a lot of cat-sitting (the things a grad student does for professors for a few bucks), and in multi-cat households, I’ve noticed precisely the same thing.

  16. The premise of that ad campaign is so wrong on so many levels. But despite my feminist oppposition to objectifying any woman — I think those women are hot. Especially rosepetal woman. Whoo!

  17. JoAsakura

    Yanno, they could totally salvage this campaign by changing the tagline to “Fit Light Yogurt. Now that’s sexy”

    Because that’s what these women are.

    (and you’re right, Shakes. Feminists are not the ones who say “men. you’re all fragile egos, driven by your dicks, unable to control your urges, and btw, you must lust after thin blond white chicks. Now go pound back some viagra and eat some cow.)

    ^.^;

  18. Em

    Here is the URL of the “contact us” page of company (Itambé) that produces the yogurt.

    http://www.itambe.com.br/cmi/pagina.aspx?854

    I´ve already wrote my rant to them.

    It´s no surprise that not long ago Carolina Reston, a model, died of anorexia in Brazil. Also, it´s not rare to see news in the brazilian media about girls weighing 75-80 lbs being hospitalized.

  19. micheyd

    holy shit, I don’t think I’ve ever seen an ad campaign so unapologetically vile. I could have sworn it was an ad with a body-positive message, if you hadn’t told me the tagline.

    I wonder how the models feel about being told they’re universally undesirable (nope, no one wants you!). Now eat some freakin’ gross lowfat yogurt, please.

  20. Arkades

    Whereas my initial response when I saw the first ad photo was: “Such a waste of perfectly good strawberries. Naked body + pile of strawberries = sticky, squishy mess”.

    and *then* I realized those weren’t strawberries, but rose petals, and response #2 was: “oh, I see. Those are rose petals. This is some kind of stupid American Beauty riff. Damn, I hated that movie and all the stupid hype that surrounded it. Why can’t that fucking film go away?”

    and only *then* did I realize that the woman depicted was rather fuller-of-figure than the actress in from That Film I Can’t Stand, and that very likely the point of the ad had something to do with weight. Which was annoying in a whole new way, because I hate freaking beauty standards that denigrate perfectly healthy-looking overweight people of both genders.

    So, if the point of the ad was to freak me out and annoy me on three different levels, it was a wild success. If the point was to make me think yogurt was a good thing people should eat in order to become more attractive, it failed miserably. All it made me do is crave strawberries. Oh, and hate That Film some more.

  21. I’m with Mustang Bobby here.
    Dang, those are sexy women.

  22. I could have sworn it was an ad with a body-positive message, if you hadn’t told me the tagline.

    Ditto. And to pair those gorgeous women with gross lowfat yogurt and the idea that “men’s preferences” never change is just icing on the (lowfat, thinly sliced) cake.

  23. L

    Give me these ladies any day over the likes of Nicole Ritchie, Keira Knightley, or the Olson twins. Those women could impale you with their collarbones.

  24. This ad campaign contrasts oddly with the Slim-Fast ads featuring happy dancing fat women (I’ve tried to find them online, but YouTube, Google Video, and the Slim-Fast website have all failed me.).

    The idea seems to be that even if you like your fat self, you still need Slim-Fast! Gah. It’s hard to get past the “Ooo pretty curvy women!” response to really seeing this for what it is. Even just being yourself requires the use of highly processed diet drinks. It’s not as overtly awful as the Brazilian yogurt ad, but it’s still invidiously wrong.

  25. Winchell

    Sexy women…? Huh…guess I just don’t see it. I mean, if we’re approaching the sunbject from the viewpoint that every individual has a certain level of sexiness, I’d agree to that. None of them disgust me, that’s for sure, but I definitely am not attracted to any of them either.

  26. car

    I may be too unaware of various body types, but something strikes me as wrong with the top woman – she has no tummy! It just looks strange to me that she has no panniculus in sight. Is she airbrushed, is she too skinny to have one, or are some people just really, really genetically lucky?

  27. I’m guessing airbrushed, Car. She has that luminously clear skin that mere humans fail to have.

    Damn humans.

  28. Car, all models are airbrushed, but she is also lying on her back.

    I don’t think lowfat yogurt is gross, so I choose to interpret this ad as “Forget it! Men’s preferences will never change, so a lot of them will think you’re dead fucking sexy no matter what you eat or weigh. Now eat something nutritious!” I daresay that’s more accurate than the intended interpretation.

  29. Wow, it’s the same premise as those Campaign for Real Beauty ads by Dove, but with exactly the opposite message.

    That woman is smokin’ hot and I hope she keeps eating whatever made her so happy and healthy. Screw the nonfat yogurt.

  30. Melissa McEwan

    The idea seems to be that even if you like your fat self, you still need Slim-Fast!

    Ditto the Dove “real women” ads, which featured fat women in ads for…firming cream.

  31. Yet another male looking at these ads with the only response being “Daaaaaaaamn they all look good to me”. I say throw the yogurt away and keep the women.

  32. Kate217

    I vehemently believe that appearance worth. I also vehemently believe that as a culture, we place way to much emphasis on style at the expense of substance. That said, those are some sexy women. I’d prefer the last one if her clothing didn’t look uncomfortable, but that’s just me.

    Arkades, consider yourself soundly smooched (in of course, a non-sexual, non-agressive way). I thought that I was the only person alive who hated That Movie.

  33. SAP

    Define “synchronicity”:

    You know, I just had this discussion with my mom last night. I took the parents to see Jane Monheit, since I’m a huge fan of her singing. They loved the show (rightly so, I might add), but Mom said at first that she didn’t recognize her.

    That sounded more than a little strange, since she had seen my cd cases lying around often enough to remember what she looked like, so I asked her what she was talking about.

    Says my mom: “Well, on your cd covers, she’s some skinny girl, but she’s not really like that in person.”

    Which is true – Sony, in its infinite wisdom, must have tarted up her photos in the liner notes of her cds to make her look thinner. My poor mom thought that she was going to see some skinny girl and was a little confused when she finally saw her, which is an easy mistake to make if you’ve never seen Jane live. I have seen her on Letterman on on DVD before, so I knew about the fudging that Sony did with her photos.

    And that really pisses me off, not the least of which is because Jane Monheit is one of the single-most gorgeous women I have ever met (and I did finally meet her last night, babbling like an idiot the whole time, and she was such a genuinely nice person to boot), to say nothing of being one of the finest vocalists I have ever heard.

    So, yeah, my first thought when I see these photos? To quote an infamous convicted reprobate, “That’s hawt.” My first thought at seeing the byline, however, is less sanguine, if not unrepeatable.

  34. Kate217

    !*&$^&*Q#!!! I forgot that angle braces don’t work. I meant to say that appearance does not equal worth, but I was trying to use the open/close angle braces to express that.

    *blush*

  35. jeff

    Hey, Lissie…any idea where I can get a copy of that poster?…(pause) you know….for (ahem) “research” purposes?

  36. Kate217

    My favorite ad of all times (but not the way they intended) is the Botox ad, in which the woman is inordinately pleased with her wrinle-free self and dancing to…

    …wait for it…

    Express Yourself!

    If that’s not irony in advertising, I don’t know what is.

  37. shen

    i am very happily married, and so i didn’t even look at those pictures…..

    …i am however suddenly attracted to roses…. no idea why.

  38. Misty

    Fuck low-fat yogurt. All hail chili cheese fries!

    Now THAT is a great mantra!

    And, the woman? Totally hot. But those rose petals add some rrrrrowrr.

  39. Ivory Bill Woodpecker

    Have you ever seen the reproductions in books of Renaissance and Early Modern paintings? Most of the beautiful women in them don’t look like they missed any meals. “Men’s preferences” damn well DO change; they vary from man to man, time to time, culture to culture, and subculture to subculture within a single culture–remember “Baby Got Back”? ;)

  40. Winchell

    Hehe, jeff wants to pleasure himself to the tune of macrophilia.

  41. Kate217

    What really pisses me off is that men who do prefer fat women are told that they’re fetishists and so tend to supress their own natural desires to keep from being harassed by their friends.

    A guy on the Slate fray once told me that any man who sleeps with a fat women is a “sick fuck” fetishist and virtually into bestiality.

  42. car

    Hmpf. You can still see my tummy when I’m lying down. She is quite smokin’ hot, though. Do models usually know what kind of ad they’re posing for? I’d hate to think that they did the shoot knowing that the point was supposed to be “Eww, hate that”, when they all look so comfortable with themselves and know they look damn good.

  43. Damn…I have the spontanious desire for a cup of yogurt….strike that, make that TWO cups of yogurt….strike that…make it two QUARTS of yogurt….and coodja sit the two really close together?I don’t know why, but I have an uncontrollable urge to dive in and rub my face between them.

    Fuck….Are you SURE this campaign is marketed towards women?

    I’ll be back in a little bit…gotta run to the grocery.

  44. A guy on the Slate fray once told me that any man who sleeps with a fat women is a “sick fuck” fetishist and virtually into bestiality.

    Ew. I like fat women, but I still know the difference between a fat woman and an animal. In fact, that’s one of my few hard limits: no children, no dead people, no animals, no scat.

    What would that say about women who sleep with fat men? Is Carrie from King of Queens a zoophile?

  45. Kathy Kattenburg

    That woman is smoking hot sexy. I don’t know how anyone could consider that body “disgusting” and still claim to appreciate the female form.

  46. Kate217

    Moira, this guy was constantly boasting about his 10% body fat content. I’m sure that his bigotry extended to women who like big men, too.

  47. Sexy women…? Huh…guess I just don’t see it. I mean, if we’re approaching the sunbject from the viewpoint that every individual has a certain level of sexiness, I’d agree to that. None of them disgust me, that’s for sure, but I definitely am not attracted to any of them either.

    Well, chacon a son goat(*). The latter two didn’t do much for me, mainly due to the faces not clicking, but Ms Roses certainly got my attention. I’m consistently astounded when I attend Weightwatchers and see these women with (to me) attractive and normal bodies worring about their weight – me, I *have* to worry, but it’s truly wrong that normal women can’t see themselves as normal.

    (*) “Each to their own perversion”

  48. Men’s taste don’t change? I know better. I well remember in the 50s and 60s when women who are fashionably sized today couldn’t get dates because men didn’t like skinny women. When guys would tell you that you didn’t need to lose weight because you were perfect and round and they wouldn’t want to hold onto a boney fashion model.

    And I think we play into the sizism when we refer to these three women as overweight. Overweight says they way more than they should, and obviously they weigh just what they should.

  49. Oh, so he’s taking that fat pig thing literally. He sounds like he’s got some issues. Not that he’s got 10% body fat per se, but the boasting about it and the treatment of fat people as not quite human is suggestive.

  50. Meowser

    Kate217, I think the phrase “protest too much” likely applies to this guy. He’s like some fourth grader going on about how icky girls are, for hours and hours.

    Yeah, I have to wonder how Brazilian women will react to these ads. Will they really gasp “oh noooo if I look like that I’ll just diediedie”? (Or however you say it in Portuguese.) Because if *I* actually look like those women, maybe I’m not such a lens-melter after all.

  51. Kate Harding

    Liss, thanks for writing about this. When I saw it over at Hoyden, I couldn’t form words.

    Litbrit, I totally agree with the animal thing. Wrote about it here, in fact.

    What really pisses me off is that men who do prefer fat women are told that they’re fetishists and so tend to supress their own natural desires to keep from being harassed by their friends.

    Kate217, I’ve got a post on that very subject, by someone who knows the territory better than me, coming soon.

  52. Kate217

    Oh, if I looked like that first model, I’d die, too – of sheer, unadulterated joy.

  53. Other than I prefer a more natural pubic hair….Uhmmm…..Face down in a stack of rose petals might not be all that bad. And man, you should see the butts on most of the women around these parts. You could park your beer on ‘em and never spill a drop. But they are all pushing baby buggies, (Very old fashioned I know but I don’t know the modern name for the evil things.)so gettin laid ain’t no problem for them. I believe a mans taste is mostly conditioned by what’s available. Or as I used to say back in the days of my misspent youth: “Hell, I’ll fuck a snake if somebody will hold the head.”

  54. Do you suppose those women knew how the photos would be used? I don’t know whether to hope they did or didn’t. It’s terrible either way.

  55. Susan

    The first woman looks a lot like me. Unbelievable. I never, ever see women in print or on a screen or look like me. Unbelievable.

    Oh…Brazil has a beauty culture that is way more obssessed than the U.S. Where do you think the Brazilian wax got started?

  56. blusilva

    Why didn’t they just use the real Marilyn Monroe in that second photo. Isn’t she considered a fattie boombatty these days?

    All those women are beautiful, sexy and breathtaking. I’d like to smear them with some non-fat yogurt!

  57. Meowser

    Oops, sorry, didn’t close the tag right. Try again:

    I don’t speak Portuguese, but according to their Web site Fit Light has only 50 calories a serving. Which probably means it has fake sweetener in it too. IOW, no human being could possibly look as gross as this stuff probably tastes!

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  59. Yowza, my kinda women.

    You know, I like that Weight Watchers (I think) commercial with the girls shaking their hips to “Hippy Hippy Shake”. Mrs. F always tells me to stop drooling. A woman has got to have some meat on her bones.

  60. Jeff

    Definately love Ms Roses. The Marilyn and Sharon “stand-ins” are clicking for me either — not disgusting by any means, but certainly not up to Ms Rrrrrrrrrrorrrroses, either.

  61. “And man, you should see the butts on most of the women around these parts. You could park your beer on ‘em and never spill a drop.”

    Ah, GrumpyOldMan, you just described me to a T. I’m not pushing any strollers, though, just enjoying life as a big booty woman.

    I think what’s interesting is that those women are not going to appeal to everyone. My first impression of my current boyfriend was “OMG what a geek!” But he was smart, funny, interesting, an amazing lover, and…well, stop-me-now, I think I need a cold shower!

  62. I’ll be in my bunk.

  63. Oh…Brazil has a beauty culture that is way more obssessed than the U.S.

    I’m sorry, but I don’t believe that’s true. It’s true in the sense that the people they are marketing to are that way. And there by all means is a thriving cosmetic surgery industry here. I’d say thatthe people herewith money are equally obsessed.

    But whenever you think of Brazil, remember one important thing – the majority of the population is exceedingly poor. They don’t have the money to buy fancy yogurt, let alone beauty products or cosmetic surgery.

    –WKW

  64. Anne

    I have a good friend from Brazil who was BEAUTIFUL when I first met her — she had long, curly dark hair and a bit of meat on her bones. The last time I saw her she was skinny, bleached blonde, much less pretty and talking about all the plastic surgery that she’s going to get as soon as she gets the money.

  65. The first one in the roses — yum.

  66. Deborah wins the thread.

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  68. Kate217

    Yes, I’ve been posessed by Beavis and Butthead, but this made me laugh:

    69 Responses to “This Woman is Supposed to Disgust You”

  69. I thought they were more sophisticated than that in Brazil. Aren’t they the folks who celebrate women who have women’s bottoms (as opposed to boy-butts)?

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  71. Last year, I attended an all-nude birthday party — afterwards, I came to the conclusion that pretty much everyone looks “sexier” with their clothes off.

    Which may explain the responses to bachelorette #1 (at least it seems that many here hope she’s a bachelorette ;) ).

  72. Arkades

    Arkades, consider yourself soundly smooched (in of course, a non-sexual, non-agressive way). I thought that I was the only person alive who hated That Movie.

    Sing it, sister!

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  74. By “Some Like it Hot” Marilyn was a size 18 (granted an 18 then is different from an 18 now) but sister had some curves.

    I don’t get why we just can’t all be lovely –fat or thin.

    Of course, I am still puzzling over why people can’t just be NICE to one another, why people take pleasure in being mean?

    I hate living in a culture of domination.

  75. Doktor Wankenstein

    Miss Rose Petals takes my breath away…

    …and if The Missus (a beautifully Rubenesque redhead if I say so myself) can stay awake long enough for me to pitch a little woo… ;) … this could turn out to be pretty good day.

  76. Brian

    Those women could impale you with their collarbones.

    Haven’t you heard? Collarbones are in!

    I seriously read that on some fashion blog. Collarbones are the body part du jour. The bonier the better. F-ing weird.

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  81. You know — correct me if I’m wrong — the idea that men’s preference will never change is the silliest damn thing I’ve ever heard. I’m one man, and I can tell you my “preference” has changed about seventy trillion times in the twenty-odd years since I noticed that girls had a certain je ne sais qua. And I’m just one guy. By my estimates, men’s preferences change about eleventy quintillion times a year.

  82. Karen

    I love the rose petal picture, and the faux Marilyn looks a whole lot like the real thing. The fake “Basic Instinct,” however, scares me. For one thing, she looks really uncomfortable in that lycra nightmare attempting to be a dress, and I hate the scowl. That said, this is an amazingly stupid add.

  83. Basic Instinct? Hmm. My first impression was that she looked a lot like Angelina Jolie.

    Still want to get covered in rose petals. :D

  84. car

    So, um, why don’t the pictures hotlink to full-screen-sized versions? ‘Cuz they should. Just sayin’.

  85. Miss Rose Petals takes my breath away…

    Okay, we’ll take it as official. The male straight contingent at Shakesville (and Sarah, who recruits) would officialy Not Kick Ms Roses Out Of Bed, despite the ad’s supposed shaming of her.

    Mind you, I’m not sure I for one *could*. Sore knee, you understand…

    (And I hope to God the Problem Aucklander, who weighs more than Ms Roses and *tickles* never reads this)

  86. oddjob

    On the whole the times I’ve been with Brazilian guys have been the most enjoyable because they were the most free with the sensual parts of sex. The ladies here look like they would be the same way.

    BTW, does Ms. Rose Petals remind anyone else of Queen Latifah? (Not the exact looks, but somehow I think if Queen Latifah was posed in the same shot one’s overall impression of the picture would be almost identical, no?)

  87. It’s a good number of the women here sharing that opinion. Even the straight ones who ain’t so straight as all that.

  88. Well, my preference doesn’t seem to change. No matter how much advertising tells me to do otherwise, I keep thinking fat women are sexy. I guess that’s not the message of this ad campaign, but you sure could have fooled me.

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  91. Glazius

    The lighting in the faux-Marilyn pic seems somewhat off to me. Was that really the original lighting?

    My impression of the woman is initially that she’s a he crossdressing, because the dress hangs weirdly, she seems to have a five o’ clock shadow and a wig, and has perhaps recently been punched in the teeth.

    I would not, however, kick Ms. Roses or Ms. Instinct out of bed for eating crackers.

    –GF

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  94. My wife does NOT want me looking at that fine woman in the roses. You gonna my ass in trouble, Shakes.

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  96. car

    I wouldn’t kick her out of bed either, and I’m a straight female.
    (at least, I think I am…)

  97. You know, there’s a whole subset of fat-themed erotica that’s devoted to reimagining actresses and other figures of mainstream glamour as fatter figures. First time I saw the first image, that’s what I thought these ads were . . .

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  102. Hey PD, I used to hunt ducks at Sauvie’s Island back when I was a teenager. But not in the alltogether. Bit chilly for that in November as I recall. Sounds like a great birthday party though. (I’m sitting here buck nekkid as I type this. My normal summer arrire. At least indoors. Don’t want to frighten the children and the horses by doing it out of doors.)

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  105. Ivory Bill Woodpecker

    “Buck Nekkid” sounds like the male lead in an X-rated Western. :P

  106. Winchell

    Okay, we’ll take it as official. The male straight contingent at Shakesville would officialy Not Kick Ms Roses Out Of Bed

    No, I would kick her out of bed. Or I wouldn’t actually, that would be rude. But I wouldn’t get into bed with her in the first place. Maybe if I had about 5 or 6 cold ones.
    *Checking out the photo again*….You know what though…she is pretty cute in the face. I dunno, I would have to see her upright with some clothes on. Check out her posture…the way she carries herself. See if she was attractively proportionate and if she had a sparkle in her eye when she laughed.

    Other than I prefer a more natural pubic hair….Uhmmm…..Face down in a stack of rose petals might not be all that bad.

    jesus.

  107. zzrg

    Um, Am I the only that sees the ad as more ironic commentary on how shallow men can be? The women shown are knockouts with happy, empowered, amused looks on their faces. The scenes are all iconic male views of women which have been subject to a great deal of criticism. It seems to me the yogurt company has planted its tongue firmly its cheek with this one. And I kinda of respect the fact it is willing to cause a little controversy and not be politically correct.

    Again, I go back to the ads, positive, pretty, empowered women, laughing in the middle of classic male sexual fantasys? It’s almost enough to make me wonder how the yogurt tastes.

  108. car

    Yes, Winchell, we understand. You’ve said it enough. You don’t have to worry about a bevy of fat women chasing you down and trying to have teh hot sex with you. You’re a “normal guy” with “normal guy tastes” who wouldn’t do a bigger than Calista Flockhart chick unless you were stone cold drunk. Don’t worry – your “manliness” is still intact.

  109. Chief

    Everyones own body should conform to their own preferences. For me attractiveness is part appearance but mostly made up by smile, attitude and what one says. This, of course, applies to both female and male.

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  114. What a stupid ad campaign. I don’t know whether “men’s tastes will change,” but I can say definitively that as things stand right now, not all men have the same tastes.

    My wife is a cultural anthropologist and she just finished teaching a class in which one of the units was on concepts of feminine beauty across various cultures, and there certainly isn’t a single standard even broadly across cultures, let alone within them. Of course, it’s the job of marketing vultures to try to create one in order to efficiently hawk their garbage.

    Personally, I can’t stand seeing bones. In my mind, a visible rib cage equates to sickness and deprivation. I like big butts and I cannot lie. I think that men who prefer unnatural, skinny women (especially those who get implants!) are the ones with the fetish. After all, they’re the ones who need something unnatural for stimulation.

  115. Winchell

    Nah, Calista Flockhart is too thin. I’m definitely into curves. Perfection is 90s Jennifer Connelly – i.e. Inventing the Abbotts. That girl had a B.O.D.Y.! Nowadays she has gotten a bit too thin as well though.

    Women whose figures, not to mention faces I find staggeringly gorgeous:
    Jennifer Connelly
    Laetitia Casta
    Kristy Swanson
    Salma Hayek
    Denise Richards
    Marilyn Monroe

    BTW, Abbotts is a quintessential Joaquin Phoenix flick. Pretty decent story line, definitely recommend. You’ll especially like it if you’re a Joaquin Phoenix, Jennifer Connelly or Liv Tyler fan…of which I am all three. More so Jennifer and Joaquin, though Liv is great too.

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  126. Melissa McEwan

    there certainly isn’t a single standard even broadly across cultures, let alone within them

    If I’m honest, I don’t know many men (or women) who have a single standard themselves. I’m attracted to all sorts of men–tall men, short men, fat men, thin men, long-haired men, short-haired men, bearded men, clean-shaven men, men of all colors… And Mr. Shakes is similarly attracted to all sorts of women. Both of us could generally describe a physical type to which we tend to gravitate more than others, but, even then, an irrestible personality can eclipse presumed preferences in an instant.

    I never thought I’d fall head over heels for a redhead. But so I did, and happily so.

  127. "Fair and Balanced" Dave

    I’ll be in my bunk.

    Deborah, a “Firefly” reference is always welcome :)

    Count me among the straight males who find Ms. Rose Petals absolutely stunning (much more so than Mena Suvari in the grossly overrated “American Beauty”)

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  139. I find it bizarre that an add apparently meant to highlight the unattractiveness of the women would still airbrush them into perfect skin and absolutely no cellulite. I mean, those women are airbrushed into as much unreality as any size-0 model I’ve ever seen. It almost makes it more offensive–like they can’t conceive of showing women’s real skin even when they’re not trying to make the women look good. Like actual, real women of any size are just too disgusting to handle even in the context of calling them ugly.

  140. oddjob

    Hell, at the moment I’ve seen a catty bit of sniping going on about a bikini Beyonce was wearing at the beach and how it showed that her thighs & booty aren’t perfectly smooth! Meanwhile she’s almost sporting a six pack, so it’s hardly like she’s “fat”.

    It’s ridiculous!

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  143. Beyonce was much cuter back before the record company convinced her to lose a bunch of weight. But then, I’m biased towards curvy women. (And melanin, my wife adds.) There was an amazing picture of her in Willie Nelson braids on the April 2004 issue of Texas Monthly. Instant crush.

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  145. Ah, I knew there was a reason I love progressive liberals that didn’t just involve my aprpeciation for intelligence and smart politics! It’s good to hear some body positive comments. I am a larger woman. I am not beautiful but I am not ugly either. I am mostly just comfortable looking in addition to being smart, funny, compassionate and fiscally solvent (whoohoo!). I recently have put my toe back in the dating pool, and I have been so disheartened by what I am finding, I might just pull it back out. I’ve been doing the online dating thing and I am shocked at the number of random, out of the blue, emails I get from jerks spewing vile hatred about my body. Doodz, if you don’t want to date a fat woman, ok! Don’t contact me if I am not your cup of tea. But why the nastiness? Don’t you have better things to do with your time?

    Sorry ’bout the venting…

  146. american yogurt ads send the exact same message, just done in a slightly more subtle way to keep american women from getting offended by their own assumptions, fears and prejudices. the string bikini or red cocktail dress hanging empty, forlornly waiting for the day she can finally fit into it, etc.

    at least the brazilians have the integrity not to pretend they aren’t thinking what they’re thinking.

    there’s a reason ads like that don’t run in the US and it isn’t because we’re more progressive about women’s body issues.

  147. I will simply say I would not kick the woman covered in roses out of my bed.
    (That’s a male, possibly sexist thing to say, but oh well. It’s true.)

  148. let me amend that… clarify.

    I would probably do everything I could to seduce her and get her into my bed…

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  156. Car, your attack on Winchell was snidey and unjustified and completely detracted from the point you were trying to make.

    So, they did not agree with your point of view – accept that, challenge it, disagree with it and try to argue them out of it – don’t be sarcastic or launch ad hominems. Launching an unprovoked snidey attack makes you the seems lesser person I’m afraid, as it looks like you have no actual argument to put to them.

    FTR: Though I agree MS Rose Petals is attractive, she’s not really my type – neither are the others.

    Guess I’ve been ‘brainwashed’ or feel a need to prove my “manliness” (what a joke that would seem if you knew me) too… or perhaps I’m just not like you…except, of course, that I can accept differences of opinions to my own it seems :)

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  159. Reba

    Okay, the woman in the roses has the body I’m striving for. I have been thin, fat and in between. Unless I was actively hating myself, I never had problems with attracting suitors. Take it from me, skinny women full of self-loathing are way, way less sexy than round women who love themselves.

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  162. one point i don’t see too many people pointing out… the girl in the bed of roses isn’t -nearly- as big as the other two. no, women don’t need to weigh 90 pounds to be sexy, but i don’t know anyone who’s “into” women above a certain size. on the same token, i don’t know anyone into men above that size, either. big can be beautiful, but fat is fat. the crux here, i think, is that big != fat.

    women’s fashion is controlled by bitter, old women and gay men. is it any wonder they prefer girls shaped like boys and not like the girl in the bed of roses?

    the ad is right. men are never going to change. i’m just not convinced men are the problem.

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  166. Okay, I don’t know if anyone has pointed this out yet (and if so, I apologise) but has anyone seen the number of trackback links for this post? I mean, we seriously need to be posting pics of fat chicks more often if this is any indication …

  167. Take it from me, skinny women full of self-loathing are way, way less sexy than round women who love themselves.

    Well, that explains my bad dating history over the past year …

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  173. oddjob

    has anyone seen the number of trackback links for this post?

    ! I wasn’t thinking about that!

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  175. William said: “But whenever you think of Brazil, remember one important thing – the majority of the population is exceedingly poor. They don’t have the money to buy fancy yogurt, let alone beauty products or cosmetic surgery.”

    Actually, cosmetic surgery is so rampant in Brazil, doctors subsidize cosmetic surgery for the poor there. Apparently, making Brazilians beautiful is considered a public service.

  176. Well, that explains my bad dating history over the past year…

    Bah. It does no such thing.

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  186. jp

    The weird thing is that MARILYN would be considered fat by today’s standards–boobs and hips and even a belly. So much for the “men’s standards never change” BS.

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  191. Sarah in Chicago – I agree with Moira. I live near Chicago and I am having way hard time finding dates. I found it much easier to find dates on the East Coast, and it sure as hell wasn’t because I loved myself more when I lived out there.

  192. Divine, had you read Winchell’s post? Car’s response could hardly been seen as “snidey” given what she was responding to. If anything, I found it quite measured and appropriate.

  193. Heather -

    *smile* thanks hon, the comment was more about being an anorexia survivor, and how you never really learn to love your body after such, you just learn to manage and tolerate it better. I am about a size six and 5’10″, and all I see in the mirror is FAT, HUGE FAT, which for me is just horrible.

    But yeah, regardless, getting dates with worthwhile women here in Chicago is just AWFUL.

  194. dafydd

    The second two ~pictures~ are unattractive. But, if they were real instead of Photoshop fantasies, I would blame the photographer, not the women.

    The first shot?: Wow!

  195. "Fair and Balanced" Dave

    american yogurt ads send the exact same message, just done in a slightly more subtle way to keep american women from getting offended by their own assumptions, fears and prejudices. the string bikini or red cocktail dress hanging empty, forlornly waiting for the day she can finally fit into it, etc.

    No kidding. I am absolutely repulsed every time that “Itsy Bitsy Teeny Weeny Yellow Polka Dot Bikini” yogurt ad comes on. All I can think is, “Who put the bathing suit on the scarecrow?”

  196. "Fair and Balanced" Dave

    Sarah in Chicago,

    FWIW, If I were younger, single, female, and gay I’d have a serious crush on you :)

  197. Melissa McEwan

    Well, that explains my bad dating history over the past year …

    LOL! Okay, I know I’m only an honorary dyke, but grrl, you’re sexy. Even with your hang-ups, you’re sexy. ;)

  198. lol, Melissa and Dave, I wasn’t looking for ego-boosting, but thanks guys … at least I know I have a straight man and a straight woman interested in me ;)

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  200. jp:

    that assumes that previous concepts of marilyn being pretty were set by men and modern standards of 90 pound, 6 foot tall women being pretty are set by men.

    marilyn wasn’t a runway model, she was a playmate and an actress (of sorts). while today’s playmates may be thinner than marilyn, they certainly aren’t built like runway models. today’s actresses may be thinner, too, but again, they aren’t built like runway models. kate winslett has far more in common with marilyn than she does with kate moss.

    i’d argue that men’s standards haven’t changed very much at all in the last 60 years, but rather that women have stopped paying attention to men’s standards and replaced them with the standards of the fashion industry which has nothing to do with what men find attractive at all.

    i don’t know any (straight) men who look at runway models “recreationally” or who actively fantasize about them. guys reach for the victoria’s secret catalog or playboy, not vogue or elle.

    calendars of marilyn’s photos still sell very, very well.

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  211. Moira, this guy was constantly boasting about his 10% body fat content. I’m sure that his bigotry extended to women who like big men, too.

    Hmmm, a person’s brain needs fat to function, I’m guessing he’s already worked off that fat.

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  214. "Fair and Balanced" Dave

    lol, Melissa and Dave, I wasn’t looking for ego-boosting, but thanks guys … at least I know I have a straight man and a straight woman interested in me

    Maybe it’s the romantic in me speaking but I predict you will meet the woman of your dreams in the middle of a sponateous street party on the day same-sex marriage becomes law in Illinois ;)

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  226. JOff

    I occasionally work in the Pron industry, and there is an industry term for this sort of image: BBW

    Big Beautiful Women.

    Next to which, trying to actually tell a whole segment of the populace that they are unattractive to sell a product is just vile. ‘Our Produce will make you more attractive’ is time honoured and just about acceptable, ‘You are unattractive because of who you are, but our product can change that’… meh.

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  231. The comments on this thread make me thing that Shakesville should host some community socials around the country…not just because we’d love hanging out with each other in a real pub as well as a virtual one, but because all these awesome, progressive round women should have more opportunities to meet in person all these awesome, progressive people who love round women. :-)

    Great post. Funny, though, my first reaction to the first pic wss, “Woah, that’s a lot of airbrushing there!”

    Count me in as a reader who is really enjoying the images of beautiful fat people and messages of fat acceptance here!

  232. car

    My post was eaten by an error. At the risk of repeating myself (I’ll be more succinct this time), I wasn’t attacking Winchell’s preference. Whatever. What I was attacking was his seeming need to keep repeating his preference to the point of “only if I were drunk”, which by default is really an attack back on the preference of the other person. It takes the idea of different preferences into the realm of “someone would only like that if they were mentally impaired by an external substance”.

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  239. Teppy

    big can be beautiful, but fat is fat. the crux here, i think, is that big != fat.

    That statement is so vague as to be disingenuous. Define “big.” Define “fat.” Would “big” be size 16, but “fat” size 22? What if the size 16 woman is 4′ 10″? Still only “big,” or has she become “fat”? What if she diets down to a size 14 — is she still “fat,” or has she crossed over into “big” category, and therefore has a shot at being beautiful?

    “Big can be beautiful, but fat is fat” simply doesn’t work. It’s merely an excuse to define attractiveness on your terms.

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  245. I had already read and responded to this post, but as was said before, I had to check it out again when I saw that there were over 230 responses. Melissa you were on to something with this post, it seemed everyone wanted to post and it was all virtually positive.

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  248. DLS

    The only thing I can see wrong with these is that they simply do not fit: my brain is so used to the iconic image of Marilyn and the Basic Instinct scene that NO women replacing them or posing like that could look better because I already have that image in my mind. It’s not that they aren’t attractive, it just doesn’t make sense.

    As for the rose petal chick, yes, the scene has become very iconic, but it is still farely generic enough that I don’t neccesarily relate that pose with any particular… poser.

    Ms. Rose Petal Chick however pulls it off amazingly, and I would be lucky to have her in ANY bed. Besides, I wouldn’t be so afraid that I would break some bones or something if some scrawny Holocaust-survior looking chick was in her place. Rib cages are not attractive. There is a reason the statue of Venus (annd every depection of her) does not show her in a mini-skirt and tube top with her rib cage practically piercing thru her skin and a little dog in a purse.

  249. Meowser

    No kidding. I am absolutely repulsed every time that “Itsy Bitsy Teeny Weeny Yellow Polka Dot Bikini” yogurt ad comes on.

    Hah. “Itsy Bitsy Teeny Weeny” was written about a bashful 2-year-old girl. Says so here:

    http://www.songfacts.com/detail.php?id=6099

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  251. The adds wrong about “preferances never changing” In 17th century Europe, plump women were considered atractive.

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  253. Wait–these gorgeous, happy, confident women are supposed to be negative examples? The Hell?

    I hope this campaign backfires spectacularly–that instead of being disgusted, as the company apparently intends, viewers see these gorgeous, curvy women and realize that some rapid reevaluation of beauty standards is in order.

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  270. Winchell

    What I was attacking was his seeming need to keep repeating his preference to the point of “only if I were drunk”, which by default is really an attack back on the preference of the other person.

    Not at all, car. You quoted me accurately, yet still totally misconstrued my message. I said, if I were tipsy I’d be more interested in her. I didn’t say, all you people would have to be drunk in order to sleep with that woman.

    The only reason I even restated my opinion of disinterest in the woman was to disagree with this conclusion of Phoenician’s: Okay, we’ll take it as official. The male straight contingent at Shakesville would officialy Not Kick Ms Roses Out Of Bed

    The 5 or 6 cold ones remark was a bit rude on my part, I admit. But that woman just isn’t my type. Many people start becoming my type however, after I’ve had a few. That was my point.

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  272. Well, that explains my bad dating history over the past year …

    Come now, Sarah – surely your personality alone is sufficient to explain potential datees screaming and running the other way…

    8-P

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  275. Melissa McEwan

    Rib cages are not attractive.

    Well, they are to some people. And that’s fine.

    Thin women and the men and women attracted to them shouldn’t be made to feel like they’re freaks either, for goodness’ sake.

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  280. Come now, Sarah – surely your personality alone is sufficient to explain potential datees screaming and running the other way…

    Okay, just for that Phoe, I am so going to slap you silly when I get back home.

    And not in a good way either.

  281. Mmm, I think the connotation of “would not kick out of bed” is different from “would try desperately to get into bed”. I dunno whether I’d want to spend time with Ms Roses – for all I know, she may like country music, be a wingnut or eat small kittens – and I wouldn’t want to go to bed with someone I wouldn’t want to spend time with.

    But if we, and I’m speaking for the rest of the “yowsa!” contingent here, found ourselves hopping into the sack with her, we surely wouldn’t be regretting it later based on looks. And she looks like fun, both in the predatory male sexual sense and in the enjoying herself immensely sense. Okay, airbrushing, but still…

    Not too impressed with the other two photos – perhaps because there’s a disconnect between the presentation and the body-type. I didn’t like the Ice Queen bit when it was Sharon Stone either, and Marilyn was before my time.

  282. I don’t think anyone would have thought Phoenician’s remark was actually “official”, Winchell. Your response to stress how you’d have to be drunk to bang a moderately fat woman was still pretty gratuitous and more than simply rude. No one says you have to find fat women attractive, but your remark certainly justified car’s snarky retort.

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  284. Well, they are to some people. And that’s fine.

    Thin women and the men and women attracted to them shouldn’t be made to feel like they’re freaks either, for goodness’ sake.

    Thanks Liss, that is a seriously good point to make.

    I am personally not attracted to larger women. To me the things that rock my world are toned athletic female bodies and a flat defined tummy.

    However, that doesn’t mean I don’t think larger women are attractive, they just aren’t to whom I am attracted.

    And that’s the crucial point. In our culture there is only one standard of beauty that is allowed to be seen as attractive. It doesn’t matter what people are attracted to, there is only one body type that it is permitted to be seen as attractive.

    The solution to such is not the substitution of ‘fat’ as the ideal, as that sets up merely another form of body hate (something our culture seems really prone to do). What is needed is rather a strong and needed effort to allow a diversity of attractiveness that encompasses all adult attractions.

    Or, at least, that’s my 0.02

  285. Winchell

    your remark certainly justified car’s snarky retort.

    Perhaps it did, BStu. Perhaps it did. Which is why I didn’t really feel the need to defend myself or attack back. No biggie, that 5 or 6 cold ones comment was a bit rude.

    On the subject of the rosepetal woman….you know, I was looking at the picture and…I think it’s her arms. The rest of her body isn’t bad at all, really. I’ve dated girls who weren’t too far from her size, but her arms look massive and are not proportionte to her body. That’s what throws me.

  286. Winchell

    your remark certainly justified car’s snarky retort.

    Perhaps it did, BStu. Perhaps it did. Which is why I didn’t really feel the need to defend myself or attack back. No biggie, that 5 or 6 cold ones comment was a bit rude.

    On the subject of the rosepetal woman….you know, I was looking at the picture and…I think it’s her arms. The rest of her body isn’t bad at all, really. I’ve dated girls who weren’t too far from her size, but her arms look massive and are not proportionate to her body. That’s what throws me.

    Damn, is anyone else getting those 500 – Internal Error Message things?

  287. oddjob

    Damn, is anyone else getting those 500 – Internal Error Message things?

    Yes. :-(

  288. Damn, is anyone else getting those 500 – Internal Error Message things?

    Yes.

    If I am actually getting the page to load completely (which I’m not) …

  289. Lisa DL

    That roses woman is so hot, she could make me gay. Of course, she has an hourglass figure, which means she meets at least one tenet of the artificial “beauty standard.” Nonetheless, I’m glad to see all the positive comments about these lovely ladies instead of weight-bashing. Of course, you have to have the people who have to do the exchange – put down another woman to build one up – and still insist there’s one standard for all men, as in “You have to have T&A to be an attractive woman.”

    i don’t know any (straight) men who look at runway models “recreationally” or who actively fantasize about them. guys reach for the victoria’s secret catalog or playboy, not vogue or elle.

    Well, sure the “dying of anorexia” look should not be attractive, but some of us have to deal with being naturally more tube-shaped. You’re a stick in your teens, then when you hit 30 it’s more like a sausage or a potato. The hourglass figure is not easy to come by if Mamma Nature didn’t give it to you.

    I’ve known guys who are into all varieties of women’s bodies. Some guys like small breasts, some guys like bigger women, some guys like different types of women – why does there have to be one “right” type that men are attracted to? Why do we have to argue like it’s something we have to agree on, and why do we have to leave people out?

  290. Right.

    She’s quite hot…
    I would LOVE to look like that – utterly feminine and sexy as anything.

  291. Melissa McEwan

    Damn, is anyone else getting those 500 – Internal Error Message things?

    Sorry, guys and gals. We’re having a really high traffic day today!

  292. jhn

    First one’s hot, middle one meh, third one: nice boobies.

  293. ricky bascle

    lol, its so funny how you ladies are so easily manipulated by the advertising industry. most guys don’t really care how a girl looks as long as she 1) isn’t disgusting 2) takes pride in herself and what she does 3) wants to fuck like a freak. but there are those who have their own fetishes and buy into advertising just as much as you ladies. haha.

  294. stacy

    if they wanted to say fat is ugly. why still go through all the trouble to airbrush them?

  295. Rico

    They do disgust me the fat pigs

  296. cake

    Sorry, those women are not sexy. They are in fact repulsive, to the majority of men. Sure there are some men that like bigger women, but the majority do not. The majority of men like healthy looking women, and these women are not healthy looking. Kid yourselvers all you want, but being overweight is not sexy or healthy. I have no doubt that this comment will not appear, or be removed, because you prefer to live in a delusion. Good for you!

  297. THe Only Smart One

    What? Dude, these chicks are fat. They are not damn ugly, but seriously whoever thinks these girls are damn sexy are retarded. And confidence? Thats what it means when a fat girl is cool with her weight? These girls are not hot, and all the girls that think confidence is sexy should she how confident super models are. Seriously, be realistic, as I will be realistic to all the fatties that will have an angry reply to this. Alright fatties, begin!!

  298. Lizzie

    This woman is so cute! She’s also very pretty, sexy and seductive. I’m not stick thin, but then again I’m not as big as her. But even if I was, I’d be way into it because she’s so adorable.

  299. Dr.Atkins

    OMG! Has everyone gone completely insane? Are we living in some freakish PC New World?

    The women in the ads are obese and unattractive (and will probably suffer a myriad of health problems related to their weight).

    All the people talking about nature/natural(ness) of fat, look at images/videos of animals in the wild. NONE of them are fat. Obesity is an unfortunate by-product of the consumer society most of us live in. But it’s a choice people make!

    Lazyness, and a lack of respect for oneself (to let yourself go to that extent) is not character trait to be admired.

    Don’t believe that men don’t look at Vogue for titilation. We do. There are many of us, and we judge too.

    To all the fat girls who post above: don’t believe that the men who reject/show no interest in you are in some way deficient. They’re not. They’re just not buying what your selling (because they find you unattractive).

    To the men who feel they can’t be honest about what they actually like: Forget PC bullshit. Life is too short. If you like skinny, beautiful girls then say so. You’ll only piss off the ones you don’t want anyway.

  300. nohate emailplease

    This is hilarous :-)

    Plenty girls saying those girls are sexy (because girls don’t rate attractiveness, but sympathy), and lots of guys saying: ewww thank god they where slim.

    If you want to see whats being perceived by guys as sexy, don’t watch models, don’t watch ads, but look at porn. They’re the ones who ultimatively have it figured out, because this is of utmost importance to them (who is sexy, that is).

    So until you see that girl in playboy or any other mainstream porn, its those girls who are getting lauged at. Sure, theres guys who like this – but theres guys who like golden showers, animalic stuff, too.

    On that “mens taste changing” topic – sure it did change. 500 years ago, it was hard to survive, because one didn’t have enough food. Thus, fat girls where erotic (read: desireable). Now, food in western countries is so cheap that starving isn’t a problem anymore. Its much more propable that you will die from some sickness which came from being too fat. Thus, mens taste changed..

    Just watch at those polls with titles like “who’d you want to marry” or “who’d you want to have sex with”..

  301. Harry

    I’m a man, and to me that first girl looks great! So indeed pretty wrong for the purpose of the advertising.

    I think it’s the fashion industry that sets the standard for ultra thin anyway. Most men I know sure don’t mind a few extra pounds, and even appreciate that.

  302. honestly

    At first I was surprised to read someone saying they found sexy the women in these pictures. As I read more and more responses my surprise grew into horror. I have stumbled upon a community of fatty lovers! Perhaps the majority of respondents hail from the USA where SUVs and 64 ounce coke receptacles abound. Come on people, think about it. Sure, in the dark ages wealth was exemplified by gluttonous proportions, but in this day and age health = beauty, and diabetes waiting to happen / heart disease under construction != beauty.

  303. CompSci

    Yeah, that most definitely does NOT disgust me. That ‘roses’ picture is very attractive, or hot, in my opinion. Backfire for sure on that one.

  304. hetherjw

    Melissa, you were quoted in AdAge this morning. Of course the quote is attributed to “Michelle McEwan” and they don’t link back…

    http://adage.com/outofsite/article?article_id=118624

  305. Woah. Did some “we hate fatties” club find this link or something. Gotta love that “That’s disgusting! Oh, and unhealthy! I mean unhealthy!” progression. Not to mention the certifiably insane suggestion that attraction to thin women is suppressed and needs to be reclaimed. Always have to love when the status quo casts itself as martyrs.

  306. Teppy

    Gotta love that “That’s disgusting! Oh, and unhealthy! I mean unhealthy!” progression. Not to mention the certifiably insane suggestion that attraction to thin women is suppressed and needs to be reclaimed.

    BStu, I was thinking, “BINGO!!!”

    On both cards, no less.

  307. Meowser

    Hey Dr. Atkins, if a guy who doesn’t know the difference between “your” and “you’re” thinks he’s ever going to get laid for free, he should know that even most of the fat chicks I know wouldn’t fuck someone that dumb.

    Not that I think you’re really a guy anyway. All of you haters are probably MeMe Roth.

  308. Melissa McEwan

    Melissa, you were quoted in AdAge this morning.

    Thanks for the heads-up, H!

    Woah. Did some “we hate fatties” club find this link or something.

    I was wondering the same thing. I’ll have to check the Site Meter and see if I can figure out from whence they’re coming…

  309. Melissa McEwan

    Maybe Fark, whose comment w/ link to this appears to be “Men like some meat on a woman, not the whole cow.” Or this site, where the link is: “These women are supposed to disgust you (link goes to google cache, since the original link collapsed under the weight of the women in the story).”

    There are a couple of links that are linking unfavorably, but as you can tell from the pingbacks above, the vast majority of them are positive.

  310. Pingback: Buzzing Bees » Blog Archive » It ain't over 'till the fat lady sings

  311. SkinnyGuy

    Whoa?!?!?! Hot or Not? most definitely NOT! While I agree, they’re not exactly repulsive, put those pics next to the originals, and who would you choose then? Get some self respect! Stop trying to find excuses that its OK to be unhealthy.

  312. (from Lisa DL)

    Of course, you have to have the people who have to do the exchange – put down another woman to build one up – and still insist there’s one standard for all men, as in “You have to have T&A to be an attractive woman.”

    there isn’t “one standard”, no.
    but there’s a bell curve and its pretty steep.
    the restrictions of functional conversation make it impossible to talk about beauty in a way that encompasses everyone and all the various shades of what we do and do not find attractive, so we focus on the center of the bell curve. and while it may be true that men’s standard of beauty -does- shift from time to time, it shifts within that steep part of the bell. and i don’t think the bell curve is about weight. its about shape, but more than that its about attitude. i know girls who are 150 pounds who come off as “fat” and i know girls pushing 300 pounds who are dead sexy.

    what i find frustrating about these kinds of conversations is that women seem to predominantly blame men for the problem, but i see far more pressure coming at women from each other and from fashion magazines (which straight men have almost nothing to do with) than i see coming from straight men (there are always going to be assholes who insist on dating only playmates but don’t blame -me- for -that- guy- any more than i can blame you for the women who will only date men with 7 figure bank accounts).

    Well, sure the “dying of anorexia” look should not be attractive, but some of us have to deal with being naturally more tube-shaped. You’re a stick in your teens, then when you hit 30 it’s more like a sausage or a potato. The hourglass figure is not easy to come by if Mamma Nature didn’t give it to you.

    and i have an inverted sternum, no pecks, and biceps smaller than some chickens. many women don’t find my body type attractive. i’m over it. as for “easy to come by” no one said being attractive was easy or that it -should- be easy. i don’t think we’re going to solve society’s ills by convincing everyone to find everyone else attractive.

    I’ve known guys who are into all varieties of women’s bodies. Some guys like small breasts, some guys like bigger women, some guys like different types of women – why does there have to be one “right” type that men are attracted to? Why do we have to argue like it’s something we have to agree on, and why do we have to leave people out?

    i think we argue because at this point a lot of men feel like they are made out to be a jerk if they find any woman unattractive, and the we leave some people out because some people are just ugly. not always for physical reasons. but its true. and i don’t think there’s anything wrong with finding one kind of person attractive. i don’t even think there’s anything wrong with most men all finding that same one type of person attractive. if every guy on earth wanted to be with kate moss, what are you going to do? sue us? brainwash us? brainwash our sons into believing there’s no such thing as beautiful and not beautiful so that your daughters don’t get their feelings hurt?

    the problem isn’t that men only find a narrow parameter type of women attractive. the problem is that they treat those women differently from women they don’t find attractive. instead of trying to convince the world that women shaped like potatoes “ought” to be attractive to everyone, women would get a lot more traction and faster results working on the fact that men need to learn to treat everyone the same because they aren’t going to get to sleep with the pretty women anyway.

    ps: this auto-previewing feature is a huge pain. it makes my words sho up about one letter every half a second.

  313. Joanna

    No, men’s – and women’s – preferences DON’T change. Almost everybody prefers a confident sexy woman to a neurotic chick obsessed with her weight. I wish I were as comfortable with my body as those beautiful ladies.

  314. oddjob

    All the people talking about nature/natural(ness) of fat, look at images/videos of animals in the wild. NONE of them are fat.

    Except the ones that are, of course.

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  316. Teppy

    Get some self respect! Stop trying to find excuses that its OK to be unhealthy.

    BINGO!

  317. I don’t think anyone is trying to force or coerse people into finding anything attractive. But people should be free to find themselves beautiful and people should be encourage to discover what they find attractive for themselves. The problem isn’t that a lot of men are attracted to thin women. The problem is that we are told that ALL men are attracted to thin women. We are told that all men SHOULD BE attracted to thin women. We’re told that there is a single objective standard of beauty and we are told that not meeting that standard is a personal and moral failing. This isn’t about forcing people to date fat women.

  318. hey melissa,

    i posted a link to your post yesterday over on Beyond Madison Avenue… i’m curious to see how ad folks respond to this as compared to the readership here.

    thanks for the post– certainly struck a chord…

  319. Meowser

    It’s worse than “men should be attracted to thin women.” It’s more like “men should only be attracted to thin women, and be prepared to surrender your penis if you show up to the Guy Party with anything else.” As someone who has a gorgeous skinny boyfriend AND a gorgeous fat ex-husband, I have no trouble with thin being considered beautiful, only with it being considered exclusively beautiful.

  320. oddjob

    What perplexes me is the vehemence of some who fall into the group described by Meowser. If you’re attracted to ladies, why should you care how some other guy is attracted to ladies? What’s with the freaking over the possibility that someone else sees the world through criteria different from yours?

  321. Pingback: Friends

  322. Sorry, but nothing to cheer about here.

    Look at that top photo and the edges. Yes, the photo is great. She has a beautiful smile and great hair and teeth.

    But all cellulite and been edged out and her skin tone matched beautifully, etc.

    So sure, the evil weight standard is gone. And in this case replaced with perfect skin, teeth, and hair.

    This is just as fake as a maxim spread.

  323. Lisa DL

    jhimm:

    For what it’s worth, most guys I’ve dated have been poor. And from what you described, I am personally more attracted to your body type than super muscular men. But I don’t claim to speak for all women.

    I do think women are co-conspirators in this beauty standard obsession, no doubt – co-architects in our own demise. But I get angry with men who post sometimes claiming that their penis speaks for all men, implying anyone who disagrees is a freak. (To be fair, I’m not saying this is you.) I think it’s a means of trying to uphold power over women, and it’s not a helpful part of the discussion.

    This is my issue: There is absolutely nothing wrong with personal preferences. We all like different food, different music, AND different bodies. So if YOU personally don’t (or do) find these women in these ads attractive, that’s OK. If YOU personally don’t find Kate Moss attractive, that’s fine. But it doesn’t matter – it doesn’t and shouldn’t affect whether other men want to sleep with them. One person can’t claim to speak for everyone.

    I think we can agree on this: There is way more emphasis on beauty than on common decency. Not everyone has to think everyone is attractive. But I think one of the worst messages of these ads is that love and sexuality are the domain of the “beautiful” – in a very narrow definition. Anyone can have love and sexuality – that’s a part of being human. I think women (and men) have the right to feel confident in this, no matter what shape they were born with.

  324. jg

    What is this yogurt company’s fucking problem? I can think of several men (and a couple of women) who’d strip off and jump in that rose-petal bath in a heartbeat.

    I’d say it’s more you that has the problem if you happen to be as overweight as the women in these pictures.

  325. lol, its so funny how you ladies are so easily manipulated by the advertising industry.

    Oh yeah, it’s all fun and games up to the point where you know teenage girls who cut their wrists over body issues.

    It’s a bit more difficult to watch idiots laugh at the silly, silly women after that.

  326. Teppy

    I’d say it’s more you that has the problem if you happen to be as overweight as the women in these pictures.

    B-13….

    BINGO!!!

  327. Pingback: Friends

  328. Xana

    I just lost all ability to concentrate on work.

    DaYUM! I just wanna lay in that bed of roses with her.

    I’m with all the other commenters, this ad campaign is made of fail.

  329. Dude, I’m a girl and I’d LOVE to do her! She’s GORGEOUS!!!

    Sadly Brazil is super against us big ladies. Too bad for them, I’ll stay up here in good ol’ USA where the country is like 50% fat. lol

  330. Pingback: links for 2007-06-20 « Frogstar World B

  331. from bstu:

    The problem isn’t that a lot of men are attracted to thin women. The problem is that we are told that ALL men are attracted to thin women. We are told that all men SHOULD BE attracted to thin women. We’re told that there is a single objective standard of beauty and we are told that not meeting that standard is a personal and moral failing.

    but since you all so clearly know none of that is true, what’s the problem? it reminds me a lot of the people who claim they didn’t know smoking was bad for them.

    from Lista DL:

    But I think one of the worst messages of these ads is that love and sexuality are the domain of the “beautiful” – in a very narrow definition. Anyone can have love and sexuality – that’s a part of being human. I think women (and men) have the right to feel confident in this, no matter what shape they were born with.

    i guess i tend to only grant people a very narrow set of “rights” and that’s why i have a slightly different take. i certainly agree that the world would be a better place to live if everyone were granted the chance to be loved and to be sexual, but i definitely don’t think the world owes that to anyone. some people (most days i feel like most people) are ugly. emotionally and physically. i don’t believe those people have a right to love or sex.

    i don’t see a huge disagreement across all the comments here except for the minority of men who can’t admit they’d bone that flowerbed chick in a heartbeat. ;)

  332. Miriam Heddy

    What I find interesting, reading the comments so far, is how consistently people point to Rose Petal woman as hot. Though she’s by no means thin, she’s also the one who has a fairly traditional hourglass figure, with a large chest, hips, and no discernable belly. She also has a thinner face and a more pointed chin. So I guess I’d say that, in seeing so many people focusing on her, I think they’re revealing something about our sense of “acceptable” fatness vs. the unacceptable, in terms of erotic appreciation.

    I’d also note that, of the three women, she’s the one who’s on her back and naked–two things which make her less threatening and therefore easier to accept as an erotic *object* (rather than a potentially threatening large and female subject). Rose Petal also woman has a typical “come hither” pose, as compared to the Sharon Stone woman, who is defiantly looking at the camera, with her legs crossed (rather than open, as Stone herself famously opened hers), denying the viewer access to her sexuality.

  333. Ha! Yeah I’ve been pissing off some anti-feminists for a change lately and in their barrage of “insults” they suggested that I was upset about being a size 12. And that’s a UK size 12, a US size 10: thats 36″ bust, 28″ waist and 39″ hips. Why would you be upset about that? Sounds like a good size to be…

  334. some people (most days i feel like most people) are ugly. emotionally and physically. i don’t believe those people have a right to love or sex.

    So, you’re upset that people who don’t meet your standard of physical beauty are being granted the opportunity to find love and sex? You could have a been a lot more direct about that instead of creating a false argument about people forcing YOU to date fat people. You’re really just upset that someone might.

  335. Pingback: Yet another timesink » Sigh.

  336. Meowser

    BStu, for Fat Hate Bingo Card #3:

    If we let womenz eat what they want, they’ll all be UGLY!

    You can’t FORCE me to be attracted to fat people!

    (It shouldn’t have to be stated here, but of course nobody is telling you you have to find anyone a turn-on. Not any more than anyone is telling you you have to like Big Macs. You couldn’t pay me to eat a damn Big Mac, but I’m not going to run around telling people they shouldn’t like the taste just because I don’t.)

  337. Ms.Kinnikufan

    I think the redoctered (spelling?) American Beauty is more Attractive then the original…

  338. Well, I’m sure disgusted, but not by the women in the ads.

  339. kadymae

    To all of those folks who are on the fat and lazy high horse — Piss. Off.

    Let me share a little info about myself:

    Resting Heart Rate: 57-60

    Resting Blood Pressure: 91/60

    Total Blood Cholesterol Level (after a 12 hour fast) 155

    (I know these stats because I donate platelets at least once a month.)

    Weekday Workout Schedule: Arm weights and tummy (upper and lower muscles) crunches — 15 mins, 10 minute brisk walk to work, climb up and down the 5 flights of stairs in the building where I work 2x daily, 10 minute brisk walk back to car, 25-30 minutes of aerobic dance.

    I eat about 1500 calories a day — in Winter. Summer heat robs me of my appetite, so it’s more like 1000 right now.

    And I have a body very much like Ms “Rose Petals”.

    Please, please, please tell me how fat, unhealthy, and lazy I am — I love a good laugh.

    Oh and my friend who looks like “Marylin” and walks 4 miles a day? (usually in less than an hour) Her fat, unhealthy, and lazy ass is dying to hear from you twatwaffles, too.

  340. Pingback: Good Excuse for Posting Hot Picture Disguised as Cultural Commentary « The Gold Slut Standard

  341. Dr.Atkins

    Meowser. I thought I’d put one post up and leave it at that (obviously it had the desired effect).

    But I just have to respond to you. In my post I make a number of points.

    They found resonance with some of those who have since posted their own thoughts (that didn’t parrot what everyone else was saying).

    I also welcome rebuttal. Surely you have some Andrea Dworkin lying around that you can plagiarize or something.

    But pedantry? Not very smart, I’m sorry to say, I would have hoped for something a little more significant.

    So I misspent a word. Big deal. Doesn’t change the validity of what I was saying one bit. And personal attacks based on that mistake are just silly.

    I am a man. I’m young, attractive, successful and believe me, have no issues getting what I want from the women that I desire.

    I am posting because I am sick to death of being told that I have to be inclusive and love everyone for who they are yadda, yadda. To me this is the ‘status quo’ and it is much more invasive (than the magazine beauty status quo), because it often actually influences the opinions I express, depending on the company.

    Luckily here I can speak my mind. Stop eating. Get out of your Hummer and exercise. Because of the way you look you’re missing out. Plain
    and simple – missing out. And the barrier standing in the way? Willpower.

    P.S. Just for your information I found this link on Reddit, as probably did the other people who have rained on your parade with the ‘fatty hating’.

    If the regular posters here resent other points of view to those resembling their own being expressed, perhaps the commenting should be restricted to members only…

  342. Lauran P.

    Maybe they should have tried using women that aren’t pretty damn sexy.

    Jeeze, I wonder what the model felt after she saw the ads.

  343. Tom

    the funniest part to me is the Marilyn attempt. Marilyn was no stick. She wasn’t big, but she wasn’t the pencils they are pushing on us today either. Talk about poor research.
    That woman is not as far from Marilyns frame and figure as they would have you believe.

    And yes, the American Beuty woman is very attractive. More attractive than 90% of what’s in movies nowadays.

    and I’m a man. Who’s taste may never change.

  344. Lisa

    Dr. Atkins, you’re missing the point, which is that not *all* men’s (or women’s) tastes run to skinny. Yours does. Fine. So do lots of other people’s. Fine. But not everyone is the same, and plenty of people here are proving that assumption in the ad that women have to be skinny to be sexually attractive is wrong.

    P.S. Your comment about exercise is misinformed. Just because a person is “fat” doesn’t necessarily mean they aren’t fit. Have you heard of Jennier Portnick? http://www.forbes.com/2002/05/09/0509portnick.html

  345. dc

    I think the woman in the top picture is very hot. I think it is fair to say that over the years, my tastes have legitimately changed. Now I often find women who are somewhat larger than the ‘ideal’ to be more attractive than women of more fashionable sizes. The idea that men’s tastes will never change is obviously wrong, not only because my tastes have changed, but because societal standards have not always been what they are. This is an area where real progress can be made. And it matters.

  346. I am a man. I’m young, attractive, successful and believe me, have no issues getting what I want from the women that I desire.

    Yes, clearly a portrait of the oppressed. A young, successful male who gets “what he wants” from conventionally attractive women. Its a hard life you lead, sir. I’m so sorry that we fatties have been keepin’ ya down. Fat women are so terribly powerful in our society that clearly that privilege has been abused. When young, rich men have to endure the indignity of some people having different thoughts, clearly progressives have run amok.

  347. from btsu:

    So, you’re upset that people who don’t meet your standard of physical beauty are being granted the opportunity to find love and sex? You could have a been a lot more direct about that instead of creating a false argument about people forcing YOU to date fat people. You’re really just upset that someone might.

    no, i said nothing of the sort. i said i don’t think people have a “right” to love or sex. i don’t think -anyone- has a “right” to love or sex, regardless of how they look or act, regardless of whether i or anyone else finds them attractive (physically or emotionally).

    being loved or being invited into intimacy is something you have to -earn-. -no one- is entitled to it as an inherent right.

    i’m pretty sure i wrote on this thread that i’ve known women who are nearly 300 pounds who i think are sexy, and that i also said that the men on this thread who couldn’t admit they’d bone that flowerbed chick in a heartbeat were in the minority, so i don’t see how you can conclude that i’m upset that someone might be loving on bigger women or that i find bigger women unattractive unless you are selectively reading my comments looking for reasons to take offense with my ideas.

    i have agreed from the beginning that the ad campaign is flawed. i have agreed from the beginning that big can be beautiful.

    what i’m upset about is the fact that there is increasing pressure on men who wish to be seen as sensitive or enlightened to -ignore- their personal tastes and act as though physical attraction is unimportant because so many women continue to refuse to buy into the bald faced lies of the fashion and marketing industries.

    i find an extremely diverse array of body types attractive. but there are body types i do not find attractive and i don’t like feeling like i have to apologize for that. i don’t expect women to apologize if they don’t find me attractive. its a personal taste.

    i believe that because the fashion and marketing industries are big business, women assume they are run by men (and only men) and so blame men (even men in the street so to speak) for the image of women put out by those industries. i think that’s a flawed assumption and even if it were not, i don’t think it is helpful to the situation to cultivate guilt. making me feel lousy because i don’t find you attractive (for -whatever- reason that may be) isn’t going to make you more attractive, its going to make you seem bitter.

    i’ll say it again. i certainly agree that the world would be a better place to live if everyone were -granted- the -opportunity- to be loved and to be sexual, but i definitely don’t think the world owes that to anyone.

    (god this preview app is mind bendingly frustrating)

  348. Catherine

    Well, first of all, I find the social concept of beauty entirely bizzare. Why must we all have the same attractions to the same people. Of course! To propogate a white/thin/shiny/rich bullimic society…eurgh…All these women are attractive, but it’s not conventional. So why must we all dispute over preferences? I’m a lesbian and I love all kinds of girls, big/small/smart/funny/kind/naughty…and the first thing I notice isn’t their weight…come ON people! We are better humans than this!

    Love the lady talking about her cats before me – great examples…

    xxx

  349. Meowser

    Seriously, BStu. Like we could force anyone to find us attractive, or even that we’d find that a desirable outcome.

    Believe me, I don’t WANT people like Dr. I-Fell-Cracked-My-Head-Open-and-Died chasing me or my friends around. The size 00s are perfectly welcome to them, thank you. All we want is for you skinny obsessives to stop thinking “your” women are the gold standard and that any man who doesn’t share it is some kind of cheesedick. All I want is for my boyfriend not to be denied a promotion because he’s dating a fatass. Is that really too much to ask?

    I mean, even if yours was a minority taste, you’d prefer skinny girls anyway because that’s what comes naturally to you, right? Right? (crickets)

  350. Melissa McEwan

    All we want is for you skinny obsessives to stop thinking “your” women are the gold standard and that any man who doesn’t share it is some kind of cheesedick.

    LOL! Love it.

  351. Pingback: Keep Reaching For The Golden Ring America | Prose Before Hos

  352. from Meowser:

    All I want is for my boyfriend not to be denied a promotion because he’s dating a fatass. Is that really too much to ask?

    yes, it is. people are assholes. if that bothers him and you, then he shouldn’t work for assholes. anyone who will hold him back for dating you will hold him back for any one of a number of other equally shitty reasons. the best solution is to stop giving these people power by agreeing to work for them. you can’t make people stop being assholes, but you can restrict how far they can spread it around. this isn’t just true with regards to body image issues, but with all politics. there is something slightly hypocritical about accepting a paycheck from (aka being dependent on) someone who you believe to be ideologically problematic. yes, it means making fiscal sacrifices sometimes, but no one said being right was easy.

    I mean, even if yours was a minority taste, you’d prefer skinny girls anyway because that’s what comes naturally to you, right? Right? (crickets)

    see, this is what bothers me. its one thing to complain that our social norm is artificial and it is unrealistic and that it is dangerous to women’s health. it is entirely another thing to suggest that men are incapable of thinking for themselves and so it is unfair that they are told to like something unrealistic that they couldn’t possibly find attractive for their own reasons. its insulting to men and its insulting to thin women.

    from catherine:

    Why must we all have the same attractions to the same people. Of course! To propogate [sic] a white/thin/shiny/rich bullimic society…eurgh…All these women are attractive, but it’s not conventional. So why must we all dispute over preferences?

    isn’t this kind of contradictory? if we all supposedly find the same women attractive, doesn’t that by definition make it “conventional”?

    I’m a lesbian and I love all kinds of girls, big/small/smart/funny/kind/naughty…and the first thing I notice isn’t their weight…come ON people! We are better humans than this!

    a) lesbians pride themselves on thinking completely differently than men so this should be no shock to anyone.
    b) no, we aren’t better humans than this. if we were, we wouldn’t need to have this discussion.
    c) it isn’t a question of “better”, anyway. there is nothing inherently wrong with noticing a woman’s weight. there is nothing inherently wrong with only finding women of a certain size attractive. the problem isn’t our preferences, the problem is how we allow those preferences to impact how we treat individual women.

    i will 100% concede that men are horrible about being very nice to women they think are pretty and being very dismissive of women they think are unattractive.

    wouldn’t it promote more justice to focus on teaching men to treat all women (and other men!) equally rather than simply shifting their bad behavior from one demographic to another?

  353. oddjob

    it is entirely another thing to suggest that men are incapable of thinking for themselves

    But that was a reply to just one man’s assertion. Why are you projecting it outwards as a broadbrush put down of the abilities of all human males?

  354. jhimm, one more time, NO ONE, and I mean NO ONE, is trying to order you to be aroused by fat women. You are pretending that people are claiming something so you can dismiss them for making an arguement they never made in the first place. NO ONE is being forced to be attracted to ANYONE. No one is saying that some people cannot find thin women attractive. None of what you are indignant about is actually be advocated for. So what we’re left with is your “Life sucks. Get used to it.” That is a very convenient position for someone to take when they support the status quo. When they oppose change. You assert that the way things are is the only way things can possibly be so everyone should just shut up with their whining. Should we resign ourselves to other hatreds? Other prejudices? Should civil rights activists be scolded in this way? How about gay rights advocates? Should they stop complaining about racism and homophobia respectively? And if so, what of their forebearers? Those who spoke out against bigotry and created real change? Should they have kept their mouths shut because their cause was “hopeless”? “Get used to it” isn’t something said to spite of the status quo. Its something said in affirmation of the status quo and you cannot pretend that this is not precisely what you are doing. Life sucks and you want it to stay that way. That’s why you tell people to “get used to it”. You aren’t describing inevitability. You’re just asserting it.

  355. it is entirely another thing to suggest that men are incapable of thinking for themselves

    But that was a reply to just one man’s assertion. Why are you projecting it outwards as a broadbrush put down of the abilities of all human males?

    because i don’t see any directive to suggest to me its aimed at just one person. if “Dr. I-Fell-Cracked-My-Head-Open-and-Died” is supposed to be one of the specific posters above, then i retract my reaction, but that wasn’t at all clear to me.

    i do have a sense that -is- the broadbrush assertion of those advocating big-is-beautiful on this thread, however. that the “solution” to the problem is to simply re-train men to have broader/different tastes and i find that kind of dismissive. maybe i’m being overly defensive because i feel like i get lumped in with the “problem” if i don’t 100% buy into the progressive party line on how to solve the problem.

  356. oddjob

    On April 8, 2003 diet guru Dr. Atkins slipped and fell on an icy sidewalk outside his office. He became comatose and then died nine days later. One of the commenters on this thread, the one who assured us that he is young, successful, attractive and has no trouble meeting his sexual needs when it comes to women, has twice used “Dr. Atkins” as his virtual name.

  357. from btsu:

    None of what you are indignant about is actually be advocated for… That is a very convenient position for someone to take when they support the status quo. When they oppose change.

    and you continue to skim for only what i have said that you disagree with. i am one of the few men on this thread -not- insisting that only skinny girls are sexy, and you’ve twisted that into a negation of -all- of civil and social activism.

    i’m done.

  358. No, I don’t imagine you are negating ALL social activism. You’re just using a disengenious argument to negate SOME social activism. I just pointed out the ramifications of your position when applied to other causes. And don’t pull the “I personally like women who aren’t thin” line. Its on the Bingo card for a reason. Its just this topic’s version of “Some of my best friends are _______”.

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  361. Thin is In

    The ad campaign works for me. All three of the women photographed need to lose weight. They should stop impersonating famous movie scenes and hop on a treadmill instead. And, of course, eat light yogurt.

  362. napthia9

    So… if we’re supposed to believe that the original versions of these photos were OMIGOSH SO SEXY, why’d they pick something from American Beauty? I mean, how many guys find twiggy 13-year olds sexy?

    That’s just… weird.

  363. Meowser

    Moi:I mean, even if yours was a minority taste, you’d prefer skinny girls anyway because that’s what comes naturally to you, right? Right? (crickets)

    jhimm:see, this is what bothers me. its one thing to complain that our social norm is artificial and it is unrealistic and that it is dangerous to women’s health. it is entirely another thing to suggest that men are incapable of thinking for themselves and so it is unfair that they are told to like something unrealistic that they couldn’t possibly find attractive for their own reasons. its insulting to men and its insulting to thin women.

    I wasn’t referring to you, grasshopper. I was specifically addressing “Dr. Atkins,” who wanted to impress upon us all that he had to fight Hot Skinny Babes off with a bayonet and that we fatties were out to deny him his rightful chunk of surgically sculpted booty (as if!). You made no such claim, so that wasn’t about you.

  364. Alencar

    The stupid agency is Salles Chemistri, that belongs to Publicis Groupe, the world 4th biggest communication group.
    Address of idiots:
    Rua Funchal, 418, 4th floor – Sao Paulo, SP – Brazil
    Phone: +55-11-3169-6200

    http://www.salleschemistri.com.br/

    You can leave angry messages at the link “contato”.

    I’ve not seen this ad here in Brazil yet. Probably they have changed their minds.
    Some year ago, another agency made an ad for a fitness center. The tag: “What do you want to be next summer on the beach? A siren or a whale?”
    Consumers hated that, and the agency had to say sorry.

  365. Jim

    This is a terrible ad campaign. Shame on them.

    Now how about someone complains about the Trojans ad that depicts men as pigs?

  366. Jackie

    I’m tired of these sick sadists coming here, acting as if they can tell a person’s health by just looking at them.

    Dr.Atkins I doubt you are a real doctor. If you are your liscence should be removed. Clearly you could care less about the Hippocratic Oath. As well as health, you think healthy is 120 pounds? It’s not for the majority of people.

    SkinnyGuy, great job at proving why nobody would ever want to date you. Nobody wants to date a man who rates them like furniture. Sorry you’re not attractive enough, I’d rather find someone with the brain of a log who looks good, because I’m a insecure little boy who’s afwaid of rejection by his friends.

    nohate email please, a.k.a I’m too weak to stand behind what I’m saying here, so I’m going to tell people not to send me the hate e-mail which I know what I am about to say will cause to come to me. So anyone who doesn’t like the standard 12-year old looking “attractive” woman of today must be a deviant? Please. You are not attracted to real women, because you are still a little boy. Go back now, to your porn magazines with images that are little more than adults acting like children. Tell yourself you’re not a pedophile, even though you desire women who look like they could be 12. Yeah, THAT’S normal. Perhaps the realization that the majority of the men on this forum know the difference between being attracted to women, vs little girls.

    So you see what’s “normal” can also be perceived as dirty and deviant.

  367. Ani

    Wow! These are gorgeous women! Very lovely ladies. I’d be happy with any of them.

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  374. Oh God that isn’t pretty.

    If I had a choice, I’d rather look like Jessica Alba. I don’t want to lug all that weight around.

    It ain’t cute.

  375. RrrrrrAwr
    I would take the new curvy American Beauty over the old stick figure any day. Take a look at those ribs, she looks like a barbecue grill! As for the new Marilyn, I wish they would take some of that makeup off (and maybe the dress while they’re at it ;D), but she looks like she’s having the time of her life. Same goes for the Basic Instinct babe. I never found this particularly attractive myself.
    To me, these ads say “look at the sexy women we have and our yogurt is yummy too!” even though low fat yogurt rarely is.
    They should put Nicole Richie in that white dress instead and sell ice cream. “Häagen-Dazs, because hipbones are uncomfortable.” I would buy that ^_^
    Not being a guy, I don’t know everything about their “preferences,” but I would hope some are with me on this one: women with boobs are hot.

  376. Some people seem to be saying they’re unhealthy. Perhaps some curvy women are, but I would hazard a guess that there is a heathy portion of muscle there. The ad says nothing about health anyway. It’s not “Doctors’ advice will never change.” Even if there isn’t a good ratio of fat to muscle, well, those women are still fucking sexy.
    Besides, don’t try to tell me that this woman is healthy, just because she’s a model..

  377. Freddee — God, that model you linked to looks like a concentration camp victim. Literally. It baffles me that the designers think that look is “pretty”, OR that it sets off their clothing designs to good advantage.

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  381. Tomecat

    Funny. The part of the ad I found offensive was the idea that women should make food decisions based on what men find attractive. Who gives a shit? If we all dressed according to what “all men” supposedly like, CEOs would look just like prostitutes. Pffft.

  382. Jay Jones

    Speaking as a man, I find about two thirds of these women highly attractive.

    It saddens me that so many people feel the need to step on other peoples preferences in the attempt to validate their own. Why is it so important that their be a right and wrong in matters of preference? or rather, why do people think that its POSSIBLE to have a right and a wrong in a case like this.

    P.S. that message isnt just to the anti fat people. its also to the anti skinny people.

    P.S.S. Isn’t it time we stopped being “Anti____” and started being “Pro_____”?

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